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SAP Customer Value Intelligence

Product
The name of the base system (platform): SAP HANA (High Performance Analytic Appliance)
Developers: SAP SE
Date of the premiere of the system: 2013/10/30
Technology: BI,  CRM,  Cloud Computing

Customer Value Intelligence is the analytical application for sales managers and to marketing.

On October 30, 2013 the SAP company announced release of the application, in development of HANA DBMS working with given directly in RAM (in-memory) which is able to operate with Big Data and is intended for "smart" customer interaction.

Description

The solution provides in real time information for understanding of real interests of clients and helps to generate the personalized recommendations connected with expansion of volume and the range of orders and establishment of feedbacks with customers.