SAP Social Media Analytics by NetBase

SAP Social Media Analytics by NetBase is the solution in the field of a business intelligence, for information analysis from social networks, other public web resources.

On March 5, 2014 the SAP company presented to the market the innovative solution of SAP Social Media Analytics by NetBase. At the heart of the solution cloud computing - it helps to process quickly millions of messages in real time and to consider a set of parameters - from activity and a territorial scope before semantic analysis and "tonality".

Description

The operational analysis of huge volumes of diverse data becomes crucial for the companies of such industries as retail, banks and telecommunications. Their target audience - billions of users, but the competition is so high that for preserving of client loyalty needs to be known in details that it is in focus of attention of clients and as their brand attitude changes, to products and services. The average user, on average, 90 weekly discusses different brands with family, friends, colleagues.

The majority of opinions on products and services are published on social networks, on the personal websites and in blogs. On Twitter, for example, more than 53% of messages are connected with assessment of brands, and in 48% of cases - in connection with intention to make purchase.

Advantages

The SAP solution Social Media Analytics by NetBase gives to the companies of a mass segment the chance to quickly receive a truthful cut of opinions and to react quickly: not only to build dialog with users, but if necessary to correct sales strategy, advertizing, product developments or services. The solution is integrated with corporate applications and can be used, for example, as addition of standard functionality of CRM.

It is important that SAP Social Media Analytics by NetBase allows to carry out not only the current, but also historical analysis. Indexing about 90 million sources, the solution stores these data not less than a year.

For example, on the eve of the Olympic Games in Sochi SAP company using SAP Social Media Analytics by NetBase carried out the analysis more than 3 million messages of social networks about the coming event. The research showed that the quantity of negative estimates prior to the games was about a half, but sceptics became less in process of appearance of new winners and records. These data, dynamics can be compared to the course of next games to make them even more spectacular and mass.

In May, 2014 SAP CIS Company, having analyzed 26 million viewings Internet messages on the World Ice Hockey Championship of 2014 in Minsk, summed up the results of an analytical research of social networks. Heroes of a FM in opinion the world Internet of audience in the Russian hockey national team became Alexander Ovechkin, and in the national team of Belarus - Mikhail Grabovsky.

"The detailed picture of the relation of society to such large-scale action as the World Ice Hockey Championship with a washer in Minsk is the best proof of efficiency of modern tools of a business intelligence. Using the SAP solution Social Media Analytics by NetBase, we could estimate not only formal criteria, but also an emotional background in real time. The solution allows the user to recognize the smallest semantic shades and to precisely define tonality of messages, thereby it is deeper to understand audience and to offer it those opportunities, products and services which will be accepted most positively", - Andrey Goryaynov, the managing director of SAP in Republic of Belarus noted.

As showed the monitoring which is carried out using the SAP solution Social Media Analytics by NetBase in April-May, 2014 more than 260 million viewings Internet messages on the World Ice Hockey Championship in Belarus are recorded, and the number of comments on them exceeded 30000. Also the structure of a mediasreda changed: if in March, 2014 the news websites and microblogs (about 75%) were leaders in number of viewings, then in process of approach of an action of the beginnings promptly grow the volume of comments and messages about the Championship in social networks. A month before the beginning of an action there was this "information blowup". Most actively the Championship was covered in microblogs (about 58.2% of messages and comments) and news feeds (about 30.5%), also the audience used for expression of the opinion blogs (7.8%), forums (1.9%) and social networks – such as Twitter and Facebook (1.3%).

According to analysts, social networks became Wednesday of the most active discussion of events of both public, and commercial character today. So, 53% of users of Twitter recommend in the tweets kompaniii / or products, and 48% from them express intention to purchase a product (ROI Research for Performance). At the same time the ordinary consumer mentions names of certain brands in the circle of contacts more than 90 weekly (Keller Fay, WOMMA).