SAP Trade Promotion Optimization

The SAP product Trade Promotion Optimization is equipped with functions of the advanced modeling and predictive analysis which help divisions of marketing and sales to predict and optimize results of activities for promotion of goods and also raise income and the profit of producers and retailers.

The SAP solution Trade Promotion Optimization simplifies planning of actions for stimulation of demand and gives the chance to make the analysis "That if?." on the basis of retrospective data on orders and other internal information, data from sales points, the integrated these market researches and calculation of results of sales. All this allows to receive valuable recommendations about holding marketing actions – from separate actions to annual plans of activities for stimulation of demand. Users have an opportunity to determine the best methods of promotion of specific goods, including discounts, partial cost recovery, or incentive payments taking into account such factors as seasonality, the festive periods, product availability, closing of shops, effect of replacement of some products by others, the change in price for products. Besides, this solution strengthens cooperation between producers of goods, retail to networks and channel partners of sales. SAP Trade Promotion Optimization allows to define marketing efforts, best of all answering to the purposes of business of producers and retail companies that it helps both that and another to raise their financial performance.

The new solution works as together with the existing versions of SAP solutions for accounting and event management on stimulation of demand for consumer products, and as the separate application used with third-party products for management of promotion of goods. Integration of this solution on Wednesday of SAP helps clients to reach the unprecedented level of control and transparency of all process of stimulation of demand in real time.

The new solution helps to solve real problems of business. To guarantee it, the SAP company closely cooperated with three retailers in regions of EMEA and North America. At a development stage of SAP entered real data on consumers into the mechanism of modeling and optimization which forms a basis of the SAP solution Trade Promotion Optimization. It allowed to analyze quality of processing of such information quickly.

The SAP solution Trade Promotion Optimization is already available to implementation.