SOK Coins

2022: SOK Coins launch

The SOK Smart Offices network on June 30, 2022 announced the launch of its digital currency - SOK Coins.

This is a digital loyalty system aimed at increasing the LTV (Lifetime Value) of tenants and residents of workspaces.

Until recently, there was no digitalized loyalty system in the service office market, "said Irek Allayarov, managing partner of the SOK Smart Offices network. - SOK is someone who can and wants to pay their customers for a long-term partnership. We take the workspace to a radically new level and create something significantly more than just an office.

{{quote 'Our development is a loyalty system, in a narrower sense - the tenant's internal bonus account with its complex charging economy and the spending of SOK Coins virtual currency, - said Alexander Terekhov, director of digital transformation at SOK. - Thanks to the introduction of SOK Coins, we plan to significantly increase one of the key metrics of our business - LTV, that is, the living capacity of the tenant, which in the classic rental office business for a long time was practically unmanageable and depended mainly on the rental rate per square meter. }}

With the help of SOK Coins, residents and tenants of workspaces can pay for any operator services: workplaces, Smart Offices rentals, meeting rooms, participation in events and any other services. Conversion is performed at the rate of 1 SOK Coin = 1 RUB.

As of June 2022, SOK Coins are automatically charged for online purchases, purchase of subscriptions, purchase of long-term tariffs, for long-term uninterrupted use of services. At the same time, the amount of payments will increase depending on the duration of the use of SOK services - for example, those who have been a resident for more than 3 months - will receive 5% of "coinsback" for each payment to their bonus account, and those who uninterrupted use SOK services for more than a year - already 10%, more than 2 years - 15%.

Welcome bonuses of 500 SOK Coins have already been received by all existing tenants of jobs in SOK, and tenants of smart offices up to 20 seats - 1000 Coins each.

According to SOK representatives, SOK Coins performed well in stimulating community activities and organizing events that are extremely important for workspace operators. SOK hosts classes in yoga, nail-hanging, book club and others. There is an increased activity of residents in the plane of development of the community.

The SOK Coins balance is displayed in your personal account on the SOK website and mobile application.

For June 2022, with the help of SOK Coins, you can make 100% payment for services. But already in the middle of summer, hybrid payment will also become available, allowing you to pay for the service in part: SOK Coins + money. Payment for partner offers is also in the works - with the help of SOK Coins it will be possible to pay for goods, events and services of partner companies in full or in part.

SOK Coins are technologically based on the existing SOK-OS (property management system) PMS system, real estate in which SOK invested already has more than 20 million. rubles