Sabre Digital Airline Commercial Platform

2018: Start of the digital commercial platform for airlines

On October 31, 2018 Sabre Corporation, the supplier of technologies for the industry of tourism and travel, started the digital commercial platform for Digital Airline Commercial Platform airlines. Aeroflot, Ethiopian Airlines and Etihad Airways acted as partners in start of this solution. The platform provided at the beginning of 2018 provides the personalized retail of a full stroke, helping airlines to extend and sell successfully products through all points of customer interaction.

Digital Airline Commercial Platform is a part of a strategic initiative of Sabre on reconsideration of approaches to travel business. It is the platform allowing to carry out complete digital transformation of business of airlines due to implementation of intellectual retail which includes possibilities of dynamic pricing, a set of flexible and open API, superfast functionality for shopping and an intuitive mobile working space for agents at the airports. These solutions help airlines to provide to passengers service and to maximize income.

Features of Digital Airline Commercial Platform were estimated by some key partners. The Russian airline "Aeroflot" and the African carrier of Ethiopian Airlines became partners in start of a working space of Sabre Digital Workspace which allows to provide to passengers the personalized service at the airports using mobile devices. This solution represents completely redesigned Sabre Interact Interface. It replaces classical approach to registration of passengers on racks and allows to increase performance of agents by 30% in comparison with the current indicators.

In the modern digital world clients expect that we will provide them a special format of air transportation. As the partner in start of a digital working space we will transform the experience got by passengers so that their stay in the airport did not cause in them a stress, and service would become more personalized and convenient, i.e., we will take one more step becoming really digital airline. Ilya Perevalov, the director of the department of operation of the applied systems in Aeroflot

As the partner participating in testing of the provided working space of Sabre Digital Workspace we already noted its advantages. The solution reduces time which agents spend behind the screen, allowing them to focus on customer interaction more. We are glad to implement this technology and are sure that it will increase our competitiveness regarding complex service of passengers. Laeke Tadesse, CIO Ethiopian Airlines