Sber: SberKot

The main articles are:

• Voice Assistants (Robotic Operators)
• Virtual Assistants
• Speech Recognition (Technology, Market)
• Speech technology: On the path from recognition to understanding

2024: Launch in the SberKids application

The virtual assistant in the children's application SberKids for clients 6-13 years old now speaks in the voice of SberKot. As studies have shown, it is more convenient for young users to speak with the application, and not write in it. Sberbank announced this on November 25, 2024. Read more here.

2023: SberKot performance

Sberbank on June 29, 2023 presents its digital influencer - SberKot.

He is already familiar to most of the bank's youth audience, and soon he will have even more friends, because SberKot received a voice, modern visual, emotional intelligence and is ready to enter new digital channels with communications of different formats. This was made possible by 3D modeling technologies that made it more innovative.

Previously, SberKot was better known as a mentor financial and assistant. On the site "" Vkontakte he taught his subscribers how to save, spend and use complex financial products, shared memes and gave stickers, which won the sympathy of 14 million users. Fans confess their love to him and take autographs. You can meet him at other venues - SberKot appears on radio broadcasts, videos on YouTube and children's shows on television.

Now he's becoming a digital blogger and the brand face of Sberbank. In this role of digital ambassador, SberKot is entrusted with an important social mission: to teach the audience financial literacy and talk about innovations and technologies launched by Sber, as well as to become the number one mascot on the Russian market, to win the love of not only the youngest clients, but also their parents. Real time technologies will allow him to appear on different digital platforms, maintain his former blog in a new, more innovative format, as well as act in advertising, participate in streams, shows and events, become a partner in an online game, meet with his fans in the metaverse, chat, take selfies, complete a quest and receive prizes .