Sberbank OnL @ yn

Sberbank OnL @ yn is a centralized automated system for conducting financial transactions via the Internet.

History of service development from 2008 to the present day

Main article: Development of Sberbank OnL @ yn

Usage statistics

2019

Active audience exceeded 50 million people

On September 18, 2019, Sberbank announced that the active audience of the Sberbank Online mobile application exceeded 50 million people - so many people enter the application monthly. Most of Sberbank Online's users are Russians (47 million). The remaining 3 million users are citizens of more than 150 countries of the world.

The fastest growth in the audience of the application for the year is observed among customers over 45 years old (+ 61%) and under 20 years old (+ 41%). The increase in users aged 20 to 45 years was 29%.

Deposits in Sberbank Online are most often opened by 20-29-year-olds - they account for 33%. And loans are most issued by 30-39-year-olds - 47%.

Women more actively use the banking services of the application - they draw up almost 60% of all loans and deposits. At the same time, the share of women among the active audience of the application does not significantly exceed the share of men - 55% versus 45%.

The daily active audience of the Sberbank Online application reached 20 million customers. Over the year, the average number of inputs per user increased from 19 to 25 times a month.

More than 2.2 million legal entities-clients of Sberbank make payments in electronic form

On June 5, 2019, Sberbank announced that it had transferred 99.98% of its payments online, and more than 2.2 million customers use them. At the end of 2018, 420 million payments were made in the amount of about 143 trillion rubles. For 5 months of 2019, about 170 million payments worth more than 60 trillion rubles have already been processed.

The speed of settlements within Sberbank has increased by 3 times compared to 2018 and on average amounts to no more than 1 minutes in all 11 time zones of Russia. Payments are made in Sberbank in 23x7 format (23 hours a day 7 days a week), while availability in the middle of last year was 20x7 (20 hours a day 7 days a week). The goal of the bank is to provide instant settlements in 24x7 format.

The number of online payments and their share continue to grow constantly. This is largely facilitated by the emergence of new services that save the client's time and allow you to perform many operations without visiting the bank's office. We plan to continue to work in this direction and offer customers solutions to their business problems, - Anatoly Popov, Deputy Chairman of the Management Board of Sberbank.

2018

The number of users of the Sberbank Online application exceeded 40 million people

On November 6, 2018, Sberbank reported that the audience of users of the Sberbank Online mobile application grew by 47 percent over the year and exceeded 40 million people.

On average, users of the Sberbank Online mobile application make more than 15.3 million transactions per day, which is 74% more than a year ago. The most popular operations are P2P transfers, which accounted for 47% of the total number of daily transactions to Sberbank Online. Over the year, the number of P2P transfers in the application increased by 85%, the number of transfers between their accounts - by 78%, payments through Sberbank Online - by 59%.

More than 60% of users of the Sberbank Online mobile application use it as the main digital channel - 24.3 million people. Over the year, this figure grew by 64%.

Developing the Sberbank Online application for 40 million of our clients, we not only focus on their needs, but also try to offer something more. To do this, we integrate experience from other industries and spheres of life into our banking digital service. This helps us anticipate the needs of users and shape trends. 'Svyatoslav Ostrovsky, Head of the Digital Platform Division of Sberbank

Number of users - 30 million people

As reported in February 2018 in Sberbank, more than 30 million people use Sberbank Online mobile applications. In 2017, the active audience of the service grew by 62%.

According to the bank's statistics, 80% of active Sberbank Online users make payments, and 73% make transfers to other people. On average, the user logs into the application every three days. Interestingly, in the audience of active users there are those who go into the application every day. There were 39 thousand of them in December 2017.

The peak of the active audience falls on the age of 27-34 years. At the same time, 1.3 million users are people over 60 years old.

Most of the audience - 66% - are users of Android devices.

As specified in Sberbank, the active audience of Sberbank Online is the number of customers who have entered the application at least once in 30 days. Earlier in public materials, this figure was calculated in 90 days.

2023: Brokerage account in Sber became available online in SberBusiness

On September 25, 2023, Sberbank provided corporate clients with the opportunity to open an online brokerage account with the SberBusiness Internet bank. This makes it much easier for legal entities to obtain brokerage services, including the most popular corporate liquidity management operations in this segment.

Almost half of the corporate clients of the Sberbank brokerage platform, and their number is already measured in thousands, are active users, which confirms the significant interest of legal entities in the securities market.

One of the flagship products of the brokerage platform is repo transactions. It allows companies to quickly raise and place funds for periods from one day to three months.

Шаблон:Quote 'author = said Alexander Zozulya, Director of Sberbank's Global Markets Department.

A brokerage account in Sberbank provides access to a wide range of market instruments, including stocks, bonds and foreign exchange transactions. Opening a brokerage account online in the Internet bank SberBusiness is available for legal entities with a simple organizational structure (one sole executive body, one beneficiary). After opening a brokerage account within the framework of execution, including the Decrees of the President of Russia dated 28.02.2022 No. 79, dated 01.03.2022 No. 81 (and others issued to them in addition) to the client - legal entity, in order to make transactions in a brokerage account, it is necessary to provide the bank with an assurance about the ownership structure and documents confirming that such client is not under the control of persons associated with states that perform unfriendly actions in relation to the Russian Federation. A form of such assurance can be obtained from the client manager. More detailed information can be obtained from the client manager or by leaving an application on the Sberbank website.

2017: Mobile audience exceeds the number of users of the web version

The audience of active users of the Sberbank Online mobile application exceeded the audience of the web version of Internet banking. Over the year, the audience of the application grew by 66% to 26.5 million users, while for the web version this figure was fixed at 25.2 million (an increase of 6%).

"In the Sberbank Online application, customers more often make" quick "actions - P2P transfers, payments for cellular, go to see the balance. At the same time, some operations are still more convenient for many to perform from a computer. We see that the audience of the application is actively growing, while the web version remains an important tool for our clients, "says Svyatoslav Ostrovsky, Head of the Bank XXI Department of Sberbank.

The audience of active users of the application and the web version of Sberbank Online is 41.2 million people. The share of active users of the mobile application among this audience for the year increased from 49% to 64%.

Over the year, the Sberbank Online application has been supplemented with new functions, including connecting a card to Apple Pay, Android Pay, Samsung Pay payment systems and personal advice in the "My Assistant" section. In addition, Sberbank Online on iPhone is now compatible with the VoiceOver function: all the capabilities of Sberbank Online are available to partially or completely blind iPhone users.

2016: Sberbank Online is used by 82% of Internet banking users in the Russian Federation

Online bank "Sberbank Online" is used by more than 28 million people, or almost 82% of all Internet banking users in. Russia"Sberbank Online" is nine times ahead of the nearest pursuer in this indicator.

Sberbank's mobile applications are used by 14 million people, or 78% of the total Russian mobile banking audience. This was reported in the study e-Finance User Index 2016, which was conducted by Markswebb Rank & Report. e-Finance User Index 2016 is the third wave of the agency's annual study of users of electronic financial and payment services in Russia. The purpose of the study is to assess the current state and dynamics of changes in the financial sector in the online environment from the point of view of end users.

2015: Number of active users over 10 million

The number of active users of Sberbank Online tripled over the year and crossed the 10 million mark. It was also possible to achieve such results thanks to the effective promotion of mobile banking. An important role was played by advertising in Digital using modern formats and tools, as well as the work of consultants in bank branches, where customers are helped to install the application on their smartphone and explain the main functionality.

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