SlickJump PR

SlickJump PR is a digital platform for guaranteed placement of materials on relevant content sites with payment for reading. Linguistic technologies and a large network of partner sites make it possible to increase the efficiency of hosted content.

2021: Platform View SlickJump PR

On March 29, 2021, SlikJump (SlickJump) introduced the SlickJump PR platform, which will help businesses increase the efficiency of key PR communications. This service will ensure the guaranteed publication of PR materials on the network with a focus on the target audience and controlled use of the budget.

The product simplifies and reduces the cost of placing PR content on information platforms on the Internet.

The service guarantees the placement of materials and increased attention to them by readers.

A similar technological approach in meaning and effectiveness is used in context advertising on the SlickJump network, where advertisers can pay for both the show and the click on the announcement.

Thanks to this decision, press releases, thematic materials, interviews and company news are not lost in the information flow. They will be published on popular content sites with a focus on the right audience.

For PR tools, SlickJump offers a CPR (pay-per-read) board model: it allows you to control the costs of the PR budget and better evaluate the effectiveness of messages.

Шаблон:Quote 'author = said Alexander Marakhovsky, commercial director of SlickJump.

Another key difference from the classic placement of PR content is the ability to create personalized materials for specific groups of readers. Working with standard PR tools, the brand cannot accurately position its messages to the audience.

You can only send messages, grouping media and venues by brand theme. The development of SlickJump allows you to create PR messages with a clear understanding of the audience, which increases the effectiveness of any communication strategy.

The demand for innovations in the field of public communications is very high. But all investments in the market are focused on improving the usual classical approaches. We rely on technology in the field of PR. And, as always, we do this taking into account the wishes of customers who are interested in receiving good effects and benefits for their business from PR messages.

Controlling material placement efficiency is another feature of the tool.

With SlickJump, PR can accurately predict CA coverage share and predictably increase SOV based on number of readings. At the same time, the placement of brand commercial articles is carried out with a guarantee of reading on an unlimited number of sites with the maximum target audience (SEO), noted Alexander Marakhovsky.