| The name of the base system (platform): | Virtual Reality Projects |
| Developers: | Laksa Trading (Sokolov) |
| Date of the premiere of the system: | 2021/08/19 |
| Branches: | Internet services, Trade, Jewelry industry |
Main article: Augmented Reality (AR, Augmented Reality)
2021: Launch on the virtual jewelry fitting site
Sokolov on August 19, 2021 announced the launch of a virtual fitting of jewelry on the website. In the near future, the function will appear in the mobile application for iOS and Android.
As noted, the model introduced in Sokolov virtual is based on the Israeli Inova Diamonds technology.
You can try on with the help of augmented reality technologies more than 2000 rings presented in the Sokolov online showcase. By the end of 2021, the company plans to expand the functionality for bracelets and brand watches.
 | Online Sales "they already occupy 30% of the company's turnover and continue to grow," said Sokolov managing partner Artem Sokolov. - Taking into account global growth trends, e-commerce development of competitive advantages in this direction is strategically important for. retail Even the first AR functional tests showed a 20% increase in conversion from product card to purchase and an increase in the average check. According to our data, the functionality is more in demand by consumers of categories of goods above the average price category - from 20 thousand rubles. " |  |
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