Storverk:Marketing

The product "STORVERK MARKETING" is intended for receiving end-to-end analytics of efficiency of marketing efforts in traditional media (the press, radio, television, outdoor advertizing, polygraphy) and the Internet (VK, Facebook, Yandex.Direct, Google Adwords, etc.). Advanced functionality on efficiency analysis of advertizing on the Internet is available (indicators of CTR, CR, ROI, DRR and others).

Features and program capabilities:

• Marketing effectiveness: the broad picture on Advertising expenses, profit from it and payback of each of advertizing sources (ROI) up to specific search query
• Summary report: The analysis of all advertizing campaigns on the Internet and traditional media (the press, radio, television, outdoor advertizing, polygraphy);
• Dynamic analytics: evident display of indicators of expenses, traffic, conversion and sales on the diagram allows to gain quickly an impression about the waged advertizing campaign;
• Indicators of expenses: all promotional costs by each type of marketing activity, the number of demonstrations of advertisements and CTR;
• CTR is a clickability indicator, is defined as the relation of number of clicks on a banner or an advertisement to number of demonstrations, is measured as a percentage;
• Traffic indicators: in indicators of traffic all visits on the website on all advertizing campaigns for the selected period are fixed; duration of a session which is considered a visit is 15 seconds by default; transition from the advertizing systems, for example, Yandex.Direct, is considered a separate visit; even if advertizing repeatedly brought the visitor (or them was a little from one computer), each click according to the declaration will become a separate visit;
• Conversion indicators: in indicators of conversion all target actions (requests) which were made by the visitor, in pieces and percent are fixed;
• Statistics of addresses: in STORVERK MARKETING all types of addresses are fixed and statistics of calls, chats and requests on advertizing channels on the Internet and traditional media (the press, radio, television, outdoor advertizing, polygraphy) is built;
• Call tracking (call tracking): static and dynamic call tracking allows to connect the entering phone calls from advertizing on the Internet and traditional media;
• Static call tracking: under each advertizing campaign the private room is selected, from each of them readdressing on your main is configured; as soon as the visitor got on the website, the program defines from what source it came, and shows it the corresponding phone number on the website; substitution of number is automatic;
• Dynamic call tracking: allows to define a transition source up to a key word, for this purpose under the website a certain number of rooms which is calculated depending on attendance of the website and the number of advertizing campaigns is selected, individual number is shown to each visitor of the website thanks to what after it visit can be connected with a specific request and to keep calls accounting and statistics even on a specific key word;
• A/V testing: it is possible to configure A/B testing of points of capture on the website and in E-mail mailing;
• Indicators of sales: in indicators of sales all sales and cash receipts which were recorded in the accounting system in a binding to an advertizing source on which the client came are fixed; on the basis of data on profit, in a system indicators of ROI and DRR are calculated;
• ROI (payback of advertizing investments): high profitability of return of investments says that advertizing makes profit; it is possible to estimate and compare payback of advertizing investments on the Internet and traditional media (the press, radio, television, outdoor advertizing, polygraphy);
• SAE (share of an advertizing expense) is a share of advertizing expenses which shows a ratio of costs and real money which were received by the advertiser; as DRR depends on final turnover, it gives the most objective assessment to an advertizing campaign; the indicator is lower, the an advertizing campaign is more effective;
• Targeted advertizing: an opportunity to analyze efficiency of advertizing for each target audience and to concentrate efforts on hot clients.