Synergy CRM

Main article: CRM (Customer Relationship Management System)

Synergy CRM - a tool that allows you to increase sales and increase profits, systematize, data automate routine operations, coordinate the work of employees, easily to identify manage customers and the history of communication with them, optimize company processes. This is a digital platform that combines enterprise resource management and business process management.

2022: Integration with Telfin Office

April 21, 2022 Russian telecom-provider Telfin"" announced integration AUTOMATIC TELEPHONE EXCHANGE "" Telfin. Office c. Synergy CRM Professional orientation of business services to analytics, according to the company, allows to improve by 45% the overall performance of departments and. sales marketing

The bundle of PBX "Telfin. Ofis" and Synergy CRM is a universal solution that allows you to evaluate the costs of marketing and sales, count the conversion and efficiency of phone calls of managers. The work of the services is based on the study of customer requests and outgoing calls of company employees. All communication data is recorded in the virtual PBX Telfin. Office and then automatically enters Synergy CRM. Dialogs and contacts are also duplicated in the customer's corporate customer base.

Integration of automatic telephone exchange "Telfin. The office" and Synergy CRM allows to call directly from the Customer Relationship Management System or any page brauzeragoogle to Chrome and at the same time to save time on entering of data into client cards. The CRM system automatically creates a contact or transaction with the option of selecting a sales funnel in the case of a customer's own first call to the company. Missed cases are excluded when using integration because the system automatically reminds the manager to call back.

The integration of PBX "Telfin. Ofis" and Synergy CRM is most important for sales and marketing departments. Call statistics and recording of conversations that can be listened to directly in the CRM system significantly reduce the time to search for information on customers. Combined fixed data from PBX "Telfin. Ofis" and Synergy CRM systems allow you to keep a complete history of cooperation with customers, analyze the reasons for their calls, identify needs for further expansion of the assortment and offers.

In addition, the integration of Telfin Office and Synergy CRM provides a real-time opportunity for sales and marketing managers to receive and analyze incoming call numbers from new customers. With this feature, user companies calculate the efficiency advertizing of channels with different telephone numbers and optimize marketing budget for business tasks.

"As of mid-April 2022, more than 35% of Telfin subscribers use telephony to analyze the work of employees and study client behavior. Back in 2021, companies manually studied this data, and now automated tools are available to businesses to search for dialogs on key phrases, evaluate calls on important parameters. A single solution created on the basis of the virtual PBX Telfin. Office, the CRM-system Synergy CRM and the voice analytics service allows you to comprehensively solve the problems of the sales and marketing department: personalize advertising campaigns and communications, determine the levels of competence of employees, monitor compliance with scripts and telephone service standards, "- commented by Ivan Pavlov, Telfin project manager.

"For 70% of our customers, integration of telephony with CRM is a prerequisite for work. By combining business applications, companies expand the functionality of the corporate network: set up smart routing, pop-up customer cards. As a result, appeals come immediately to personal managers. At the same time, employees know in advance which of the customers calls. Basic sales scripts, such as greeting by name, reminding you of previously agreed agreements and deals, increase loyalty and save time not only for customers, but also for employees. The number of processed calls, labor productivity is growing, and the level of service in the company is also increasing, "- commented by Artur Vardanyan, Head of Sales at Synergy Soft.

In the first quarter of 2022, according to the company, more than 100 organizations have already connected the integration of PBX "Telfin. Ofis" and Synergy CRM for sales and marketing departments. Telfin and Synergy CRM jointly help companies close tasks in the field of human resources, warehouses, finances. Integration of business applications is chosen by representatives of various areas of business where it is necessary to digitalize and automate communication processes. Integration is most in demand in medium and small businesses, healthcare, sports and entertainment organizations.