The Big History (tBh)

The Auditorius company provided in the fall of 2014 development - the platform on data processing of The Big History. It is the system of deep data analysis about Internet users, access to which allows to obtain practically all information on users of a global network without binding to personal data.

Unlike not numerous western analogs incapable to consider data of the users using Cyrillics, The Big History is developed just for data analysis of Runet. Data collection is performed by a system from different sources. For example, the company works with developers of popular plug-ins for the browsers Chrome, Firefox, Explorer and also obtains data from various hit counters which with the permission of users collect statistics about the sites visited by them and provide this information of the company. tBh 'sees' what websites of people it visits every day how often it and what content shares on social networks in what time goes online, etc. As a result in hands of tBh there is a huge data array which is every second replenished with new information.

Data on activity of users in network are exposed to the careful analysis including, in addition, the semantic analysis visited pages (determination of subject of content: entertainment, car, pets, health, power supply etc.) and frequency of visits of the websites of certain subjects. These data are used in special algorithms using which The Big History defines a sex, age, interests and intentions of each user in network. Use of these data will allow to increase the number of transitions on banners, will increase the involvement of users, the number of target actions on the website of advertisers and by that will provide bigger success of any advertizing campaign. At the same time tBh will allow users to see the presonalizirovanny advertizing which is picked up under their interests and requests.

'We intend to implement a system in work of advertizing agencies and organizations whose field of activity is closely connected with processing of a big array of information on the users, - Gennady Nagornov and Valery Kashin, co-founders of Auditorius comment. - Today such projects as tBh, change the principles of customer interaction, they help people to find what they looked for, and to promotion companies - to be more personalized. It is the first step on the way to more "conscious" Internet in which each part adapts to personal preferences of the user. Russia lags behind in the Big Data market the USA now for 5-6 years. Players are not enough, and data in the work use no more than 5-10% of market participants while in the USA this digit approaches 70%. We see high potential and the big future of the The Big History platform'.

The market of data endures avalanche growth in the USA and countries of Western Europe now. So, according to the experts, the size of the market of data in the USA in 2013 was not less than 10.2 bln. dollars, and by 2017 will grow to 53.4 bln. dollars, showing two-digit indicators of growth (about 39% in 2014). Growth of interest in collection of information confirms the fact that more than 90% of all data in the world were collected for the last 2 years. The range of data application is not limited to commercial business – began to be engaged in data processing actively in the field of health care for the purpose of improvement of a diagnostic system. The medical devices integrated with gadgets also collect information which then can be interpreted by specialists.

If to speak about an economic component of this business, then by different estimates revenue of suppliers of technologies and services of "Big Data" will grow from 14.26 bln. dollars in 2014 to 23.76 bln. dollars in 2016 in the world, cumulative annual growth rates will reach 18.55% according to IDC.