| The name of the base system (platform): | Video analytics (projects) |
| Developers: | The analytics put |
| Date of the premiere of the system: | 2012 |
| Branches: | Trade |
| Technology: | BI, Video surveillance systems, Systems of video analytics |
Video analytics — the technology using methods of computer vision for the automated obtaining different data on the basis of the analysis of the images arriving from video cameras in real time.
Our solutions will help you:
- increase sales
- ensure safety and safety of property
- increase efficiency of personnel
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Video analytics for shopping centers
Assessment of floor spaces
Many shopping centers lease the areas to third-party suppliers and producers of goods. Providing them detailed analytical data, heads can appoint the rent proceeding from the number of buyers in shop and features of their movement on floor spaces.
- When in shopping center there are more buyers: in the evening on Monday or in the afternoon on Friday?
- What boutiques or zones of shopping center especially attract buyers?
- How many people entering into shopping center make purchases?
- How do buyers move between boutiques?
- How does the design of floor spaces affect interest of buyers?
- What advertizing and marketing campaigns attract buyers in shopping center?
It is possible to answer all these questions using the solution for shopping centers
Main opportunities of video analytics for shopping centers:
- Accounting of flows of visitors
- Analysis of behavior of visitors
- Queuing analysis
- Analysis of service quality
- Security
Accounting of the movement of a flow of buyers
- Exact determination of number of the visitors who passed through a main entrance:
Determination of the general conversion of shopping center (in the presence of information on a total quantity of purchases in shopping center) Separation of the directions of flows of buyers
- Calculation of number of buyers in key zones of separation of a flow (movement on floors):
Determination of number of buyers on each floor taking into account separation on escalators/elevators
Analysis of the sequence of actions of visitors
- Clear idea of flows of buyers
Improvement of a design of floor spaces, calculations of goods, show-windows
- Possibility of efficiency evaluation of marketing and advertizing investments
- An opportunity to define the most important sections and "dead bands"
- Optimization of personnel in a trading floor
- Reduction of queues
Data retrieveds are necessary for efficiency evaluation of the areas leased
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