Tinkoff City

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2022: Presentation "Tinkoff Cities"

Tinkoff December 28, 2022 presented Tinkoff City - a platform that will combine products, services and services in the Tinkoff ecosystem for a comfortable and interesting life in the city based on the interests and habits of the user.

Tinkoff City is a guide in the world of entertainment and urban services, which the platform will select individually for each user on favorable terms with a cash cashback of up to 35%.

With the help of Tinkoff Gorod, you can have fun, plan a trip, solve various issues related to urban life, find like-minded people for entertainment, find out news and interesting facts about events in your city, buy food and goods, refuel your car and much more.

Algorithms created on the basis of big data analytics will be able to analyze transactions, interests, consumer behavior of a person and make relevant proposals to him.

Tinkoff launched the Tinkoff City platform as part of the development of a mobile application, which we will tell you in more detail in 2023. The Tinkoff mobile application, along with solving any problems from the financial sector, will make it possible to organize the entire leisure planning process in a couple of clicks - finding ideas, companies, choosing a place and buying a ticket or ordering products. A large selection of goods and services in one place, safe payment in a banking application, one-click purchases, increased cashback, fast and effective support service - all this is Tinkoff City, said Dmitry Konstantinov, director of non-financial services at Tinkoff.

The main elements of the Tinkoff City platform for December 2022:

• A personal guide who knows a specific user is personal recommendations and selections for each client based on his habits and interests.
• Services for daily purchases - ordering products through the application, online purchase of equipment and electronics, books, video games, ordering flowers, refueling cars through Tinkoff Fuel with cashback up to 10%.
• Leisure services - a poster of cultural events, as well as the purchase of tickets to films, concerts, theater, sports events, booking tables in restaurants.
• Services - buying tours and air tickets, insurance, Tinkoff Repair, beauty salons, online sports training.
• Useful and relevant content - thanks to seamless integration with Tinkoff Magazine, for each user, his personal content tape is formed with articles and checklists on topics of interest to him.
• Community - communication in the messenger within the application, assessment of reviews, search for people with similar interests, joint trips to events.

For users, Tinkoff City services are available in the Tinkoff super application on the City tab.

Each user sees their own City - offers, content and articles in this section are updated daily depending on the customer's activity.

A recommendation model is responsible for the formation of proposals, which analyzes a large amount of data: frequent human spending, geolocation, viewed stories, reviews within the Tinkoff application, consumer habits and other factors.

Also, the recommendation model will take into account reactions (likes, dislikes) and user reviews that he leaves in the Tinkoff mobile application. For example, if a person writes positive reviews of the European kitchen restaurants and prefers to visit them mainly on weekends, his personal feed will contain a selection of similar restaurants, as well as advice on new locations that are worth visiting on weekends.

The more active the user, the more relevant offers he will see in Tinkoff City.

For example, a client who goes to a barbershop every one to two months will receive a reminder to sign up for a haircut and get cashback. At the same time, the user will see a selection of the most popular men's haircuts in the story of the application.

The motorist will see a reminder of refueling with cashback in the Tinkoff Fuel section, the date of which will be calculated based on the frequency of its refueling.

Through Tinkoff Gorod, it will be even more convenient to make everyday purchases - order food from stores, refuel a car, buy books, equipment, games can be directly from the application with cashback up to 20%.

Each of the options is presented as an internal store in the "City" section of the Tinkoff mobile application, in which you can configure filtering in a couple of clicks by product category, price, select a product from a thematic collection, etc.

Planning leisure time with Tinkoff City has become easier thanks to the daily updated poster of theatrical productions, film premieres, concerts and other major cultural and sports events.

A poster with entertainment inside Tinkoff City allows you to go through all the stages of organizing leisure activities - from planning an event to buying a ticket. You can choose a suitable event based on its type, calendar of events, thematic collections from the Tinkoff lifestyle edition. Offers are available with up to 25% cashback.

Also in Tinkoff City, an improved restaurant selection service is available, which now takes into account not only a person's answers when passing the test, but also his personal preferences - for example, if the client is often in the same institution and wants to try something new, the restaurant selection service will show, first of all, places in which he has not previously visited and which with a high degree of probability will correspond to his tastes.

You can also book a table immediately inside the application with cashback up to 10%, and after visiting the restaurant - leave a review.

With the help of Tinkoff Gorod, you can solve various issues: apply for an insurance policy, sign up for a beauty salon, order flowers, buy a tour on a trip and air tickets.

Tinkoff Gorod will help you sign up for a haircut, styling, manicure and even get a tattoo. The Beauty service unites the most popular beauty salons, barbershops and tattoo salons. Inside the service there is a choice of salon, master, time and date of recording, as well as complete information about the salon: assessments of masters, reviews and a list of services.

In Tinkoff City, a user's personal feed appeared with materials about money, entertainment, leisure, everyday life, with checklists and personal discounts on lifestyle services.

Any material on the topic of interest can be saved in the "Journal" section. Games, the ability to leave a response to a product, place or service provided are also available to the client here.

For example, an avid theater-goer will find out what podcasts he cannot miss in order to support a conversation about art in any company, a motorist will know about the latest changes in traffic rules and the situation in the car market, a foodie - about which restaurant the seasonal menu has opened and where you can take the most spectacular photos.

The next step in the development of Tinkoff City is the development of its own community within the Tinkoff application. In the near future, the application will be able to find a company for a joint trip to events or friends of interest.

Users will be able to appreciate each other's reviews, discuss and communicate in the messenger.