Tricolor Smart TV (Smart TV) TVs

The main articles are:

• Smart TV (Russian market)
• Televisions (Global Market)
• TVs (Russian market)

2025: Bringing QLED TVs to Market

Tricolor brings its own QLED TVs to market. The company announced this on May 16, 2025.

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Фото: Tricolor

The company, along with Sber and Yandex, entered the top five domestic brands using QLED technology in their devices. Tricolor smart TV with QLED displays will be available in four diagonals: 43, 50, 55 and 65 inches.

In the first quarter of 2025, Russians purchased about 1.8 million TVs worth 56.6 billion rubles. At the same time, a multiple increase in sales of TVs of Russian brands was noted - up to 1.6 times in monetary terms compared to the same period in 2024, the report says.

Experts note that the growth is facilitated by the presence of competitive technical characteristics in Russian models. Among them: 4K resolution, QLED screens and a large lineup. However, with the proliferation of the listed technologies, the cost of devices decreases, which makes them more accessible to buyers. For example, in May 2025, 55% of QLED TV sales in Russia are in the price segment up to 45,000 rubles.

In the second quarter of 2025, Tricolor also expanded its line of TVs under its own brand, complementing its Smart TV with QLED screens. Buyers are presented with a choice of four diagonal sizes: 43, 50, 55 and 65 inches. The starting price of new products is from 29,990 rubles.

TVs are integrated into the Tricolor TV viewing environment. Users have access to the proprietary Tricolor smart shell and the Multi-Screen service, which allows satellite customers to watch content without additional subscriptions, a second set-top box and unnecessary wires. Also with the device, the buyer receives a year of subscription to the online cinema "Tricolor Kino and TV" Color +, which includes more than 200 TV channels, as well as thousands of films and TV series.

One of our latest studies showed that 90% of our customers when choosing a TV are guided by its cost. At the same time, the size of the diagonal is important for 64% of respondents, and half of the survey participants expressed a desire to have a TV with a QLED screen at home. Our models combine all three of these factors: affordable price, different diagonal options and the presence of QLED technologies. And at the same time, Tricolor TVs are characterized by stable operation and reliability, "said Yulia Kudryashova, director of the Tricolor product and project management department.

The line of basic Smart TV "Tricolor" is also expanding with diagonals. 24, 65 and 75 were added to TVs 32, 43, 50 and 55 inches. They are already available for order in the online store "Tricolor." Some of the models listed also received voice control.

2023: Smart TVs go on sale

The company Tricolor"" on February 22, 2023 announced the launch of in, the sale TVs Smart TV market entry of which was announced in November 2022.

First, TVs with a diagonal of 50 and 55 inches entered the market. Later, more compact and inexpensive models with a diagonal of 32 and 43 inches will go on sale. All TVs from Tricolor, with the exception of the 32-inch version, have Ultra HD resolution. The youngest model supports HD.

TVs have thin bezels, high contrast and minimal time response. The devices received RAM of 1 and 1.5 GB, depending on the diagonal, 8 GB of permanent memory, dual-band, Wi-Fi HDMI USB and CI connectors slot for CAM the -module. The devices work on the basis of 11 operating system Android without restrictions on installation through applications APK-. This files will give viewers the opportunity to use applications that are not presented in the official ones. shops

When buying a TV, the client will receive a basic subscription to the Tricolor online cinema from Tricolor as a gift for a year. The cinema includes more than 200 + TV channels, 55,000 + films and TV series, the Manage the Air service, which includes pause and rewind functions, an archive of programs up to seven days, as well as expanded access through other devices. The subscription is available online, so the client will not need to pull wires from the antenna or separately purchase receiving equipment, said Alexey Lipilin, Development Director of the online cinema Tricolor.

The cost of Smart TV from Tricolor at the start of sales is 29,990 rubles for a model with a diagonal of 50 inches and 34,990 rubles for a 55-inch 4K TV.

TVs can be purchased in large retail chains selling household appliances and electronics, from the operator's official dealers and in the Tricolor online store, where customers will additionally receive free delivery.

2022: Introduction of Smart TVs

The tricolor on November 9, 2022 announced the entry into the market of a line of its own TVs with Smart TV function.

Tricolor's own-brand TVs will go on sale in four versions. Customers will be able to choose between 32, 43, 50 and 55 inch TVs. All models, with the exception of the 32-inch version, allow viewers to enjoy the ultra-high definition Ultra HD picture. The TV with the smallest screen has HD resolution.

TVs from Tricolor have a high level of contrast, have a minimum response time. The devices run on operating system Android 11 and received 1.5 GB of RAM and 8 GB of permanent memory. This is enough to watch streaming video and install applications.

TVs of the multi-platform operator work in satellite, cable and terrestrial television networks. The TVs received dual-band Wi-Fi, HDMI and USB connectors, as well as a CI slot for the CAM module.

From the "box" a proprietary application "Tricolor Kino and TV" is installed on TVs, with the help of which, if there is an active subscription, the operator's client has access to over 200 channels, 30,000 films and TV series, the "Manage the Air" service, which includes pause and rewind functions, an archive of programs up to seven days.

Thanks to our product, existing satellite customers will be able to appreciate all the advantages of viewing in Ultra HD quality. And when buying a TV in a branded online store, we will give new customers an annual subscription. Because we are sure that TV from Tricolor must be watched on Tricolor's TV, "said Marketing Director Alexei Lipilin.

The cost of TVs from Tricolor will be announced closer to the start of sales, which are scheduled for December 2022.