VK AdBlogger

2024: VK AdBlogger Presentation

VK has launched a platform for interaction between authors and business - VK AdBlogger. The company announced this on September 18, 2024.

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Фото: VK

This platform will help businesses attract new customers and increase brand awareness, and authors - monetize communities and receive advertising applications from large companies. The first platform where VK AdBlogger is available was. social network Vkontakte

With VK AdBlogger, the business has enhanced ad placement, promotion optimization, and results analysis capabilities. Advertisers can select authors of interest, evaluate community statistics, and directly negotiate ad placement. An accurate search for communities is available: multilevel filters allow you to select groups with the most suitable audience. The catalog interface has community statistics and advanced analytics to assess the effectiveness of the promotion. It became possible to place native advertising in VK Clips. Advertisers can order vertical videos from bloggers to natively embed them into communities' content. Soon advertisers will be able to order native integrations into the content of VK Video authors.

The platform is available to communities with an audience of 1,000 subscribers and provides the ability to receive applications from advertisers through a flexible filter system. Authors can assign prices for services and manage the process - from discussing conditions to completing promotion tasks. All processes, including document management, labeling and advertising, are automated and help to avoid paperwork. With the permission of the community owner, quick launch of advertising campaigns is available without prior approval.

The total income of the authors of VKontakte in 2023 amounted to 5.5 billion rubles. VK AdBlogger will be an important addition to existing monetization tools, giving authors more opportunities to earn money. The platform attracted large advertisers, and with its development, the prospects for authors will become larger. In the future, through VK AdBlogger, it will be possible to advertise not only on VKontakte, but also on other VK sites, "said Olga Gamza, director of development of socially significant VK services.

VK AdBlogger is available on desktop and mobile devices. Registration is open to legal entities, individual entrepreneurs and self-employed content authors. Soon the service will become available for individuals without self-employment. Major advertiser brands and more than 10,000 communities have joined the platform. Gradually, it will be supplemented with new tools and opportunities for monetizing content and promotion.

Links

AdBlogger VK Platform Link