VK Good (formerly Good Mail.ru)

Main article: Charity in Russia

VK Dobro (formerly Dobro Mail.ru) - a service for smart and honest charity was created by VK in 2013. The service helps users participate in charitable projects throughout Russia and makes charity easier and more accessible. VK Good has the most serious five-stage audit of NGOs in Russia, which includes an audit of financial statements and documentation, as well as an assessment of the expertise and reputation of funds and media audits.

2024: Launch of the "Good Calendar"

Calendar Mail.ru together with the VK Dobro project launched the "Good Calendar." VK (formerly Mail.ru Group) announced this on May 16, 2024. Read more here.

2023: Name and logo change

On May 24, 2023, VK announced the update of the Dobro charity service Mail.ru. Now the platform is called VK Dobro, the service has changed its name and logo.

Changes in the name of the service are the first step towards deeper integration of the charity platform into VK ecosystem projects. The changes will allow Dobr to become part of the unified communication strategy and mega-brand VK and already in May 2023 make the service technically perfect, faster and more comfortable for users.

The rebranding of Good is not only about changing the name and logo. It is designed to demonstrate a fundamentally new approach in the implementation of our social strategy. Integration into the VK mega-brand will give the service new tools for the development of our service within the company and will allow seamless integration with flagship services in the future, "said Inna Pokhodnya, vice president of marketing at VK.

More than 250 funds use the technological capabilities of the service, and since time 2013, users and partner brands of Dobra have raised more than 848 million for their work. rubles We are developing and moving forward - our task is to make VK Dobro a place where it is easy to help and with the help of online technologies real social problems are solved, - said Alexandra Babkina, head of VK Dobra and director of social projects at VK.

The process of interaction with partner funds of the service and benefactors will remain the same. NGOs that have passed the VK Good test will continue to launch projects to collect assistance, and everyone will be able to transfer the donation to one of more than 250 Russian funds in a few clicks. The VK Dobro service will continue to work without a commission for its work, and users who donate using bank cards, as before, will not pay a bank commission for payment.