VKontakte store

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• Mobile Applications
• E-Commerce

2022

Ability to receive order notifications in personal messages

Another option appeared in VKontakte Stores - notifications of orders in personal messages. The company announced this on March 28, 2022. In the coming days, it will work automatically in all communities with extended goods and notifications included.

Now store administrators will be able to receive them not only in the bell, but also in personal messages.

In the coming days, this option will work automatically in all communities with extended goods and notifications included in the community. You can disable them or add a recipient in the Store settings. To edit, just open the Notifications section from your computer.

In the notification, it is convenient to study the information about the order: number, cost, name and method of delivery. You can also view the buyer's name and comment and chat with it.

Ability to call from item card

On March 17, 2021, VK announced that the VKontakte Store had the opportunity to add a Call button to the product card: customers quickly switch to the seller's cellular call. This feature helps you increase the number of contacts and purchases. The processing time of the order is reduced, and users of the social network receive another tool for communicating with the business.

The presented function is useful for store owners who work alone, or private specialists: hairdressers, teachers, repair workers, furniture manufacturers. Often it is more convenient for them to consult by phone, rather than typing long text messages. Large brands also benefit. Now they can transfer some of the leads to call centers and evenly distribute the load between different communication channels with customers.

In turn, customers save time: many of them prefer to ask questions on the phone in order to get answers faster. VKontakte users can call sellers from any device: the button is available in the social network application for iOS and Android, as well as in the mobile and desktop version - on the computer you can open the number and dial it from the smartphone.

To add the "Call" button to the product card, in the basic mode of goods you need to go to community management, and in the advanced mode - to store management. You can not only specify the phone number for communication, but also the days of the week and the time interval at which the store receives calls. If the buyer tries to call at another time, he will receive an offer to write a message in the VKontakte messenger. The Call button will be available to all users within a week.

"We understand that, on the one hand, some users prefer telephone conversations to correspondence. On the other hand, some types of business are forced to be offline a lot. Therefore, the innovation will allow sellers to stay in touch with their buyers, "- says Alexander Abbasov, product manager of VKontakte Store.

Earlier, VK presented related goods in the VKontakte Store. The tool helps you add recommendations to your product cards. With them, it is easier for business to talk about new products and draw attention to special offers. For example, you can add jewelry to a card with a dress that will complement the image, options in a different color and size, or a discounted item.