VTB: Metaverse

Main article: Metaverses

2024: Metaverse Testing

VTB is testing its own metaverse - a three-dimensional interactive space for virtual user interaction. The project has the potential to implement a new format for providing services, including the opening of banking cyber services. The bank announced this on April 17, 2024.

The platform has several virtual locations that are actively tested in the bank for internal meetings of technology teams, adaptation of new employees, etc. This format combines the best of offline and online communications, including a large list of gamification tools, as well as interaction with various 3D objects.

Users take part in "metameraptions" in the form of 3D avatars or in a more familiar presence format - using a video call, which is carried out by integrating the metaverse with the Russian communication platform DION.

Metaverse is VTB's own development, created by the bank's innovation department. As of April 2024, VTB uses the metaverse as a product for its own needs. At the same time, it is open for integration with other digital systems, products and services, including digital avatars and virtual voice assistants.

We see significant potential in technology and platform development. It gives a qualitatively new level of user interaction, combining the best from online and offline communications. In the future, users will have the opportunity to see literally from the inside any technological solution, product or service of the bank, to consider it in all details. This will allow us to give fundamentally new opportunities to those bank teams that directly interact with customers in a variety of scenarios, - said Vadim Kulik, Deputy President - Chairman of the VTB Board.