Viziware

The Systems of Computer Vision company (is a part of LANIT-Terkom) in March, 2014 started the new bright project in the Netherlands: created a multifunction interactive show-window in the historic center of the city of Delft which is called "the museum under the open sky" and "the absolute center" of Holland.

The young segment of interactive advertizing wins recognition among the leading manufacturing companies and retail networks every year, becoming the fashionable and most effective instrument of advertizing strategy. "The systems of computer vision" created a line of building block solutions of Viziware which allow the advertiser to offer the potential clients a broad spectrum of interactive opportunities and to select an optimal variant of the advertizing screen. The Viziware system is capable to transform Digital Signage to the interactive content managed by gestures on any screen or a show-window as indoors, and on the street. Also the solution allows to collect statistics of efficiency of this advertizing that will be further a rich and reliable source of marketing data for the advertiser. The installations created by specialists of the company are unique in own way. Each client of "The systems of computer vision" receives individually picked up solution considering all needs of the advertiser.

Among the directions gaining popularity – show-windows for the museums, theaters and shops. One of the last projects of "The systems of computer vision" clearly demonstrates ample advertizing, information and social and educational opportunities which can be implemented using an interactive show-window and competently thought over content. The project was implemented in the center of the Dutch city of Delft, on the platform of shop studio of ancient suits. The owner of shop studio and the person, not indifferent to the history of the city, Barbara van Gerden it was inspired with the idea of creation of the interactive show-window telling about the history of the building, on site which there was a house connected with the biography of the famous Dutch Gugo Grotion earlier – the outstanding figure of the end of XVI - the beginning of the 17th centuries widely known for the achievements in the field of the state activity, law, dramatic art, philosophy, poetry. Barbara's idea supported city authorities Delft and the city museum with the exposure devoted to Grotsy. The interactive application on a show-window offers visitors in a fascinating form to learn about Gugo Grotion life story and also about services which are rendered by shop studio of a historical suit. Using gestures visitors "go through" the colourful presentation biography and also if desired can "become" the great Netherlander, having photographed themselves in a photoframe (tantamareska) of a portrait of Gugo and having instantly sent the turned-out frame to social network Facebook.

This example shows only a part of interactive opportunities of Viziware. Depending on the purposes, the advertiser can add to content of an interactive show-window directories of goods and services, advertizing promo-video, expanded information on the company, the branded games and many other things. The implemented projects of Systems of Computer Vision company confirm that interactive advertizing actively helps customer companies to attract new clients, increases memorability of a brand, involves consumers in new forms of interaction, allows to analyze, and in an effect to improve this interaction.