| Developers: | All-Russia State Television and Radio Broadcasting Company (VGTRK) |
| Date of the premiere of the system: | October, 2020 |
| Branches: | Internet services |
2020: "We watch" start of the digital media platform from VGTRK
On November 2, 2020 VGTRK started the digital media platform "We watch" where it collected all the content.
 | We watched closely behavior of audience. And at some point saw digits which inspired us. Understood that we need to collect all our content, all our resources on the uniform carrier - additional to the TV screen — the First Deputy CEO of holding Anton Zlatopolsky told during the presentation (the quote by TASS). |  |
According to him, the platform represents "user-friendly media space" where content of VGTRK is structured, is constantly updated and where it is easy to find it. To the audience "We look" it is available in the form of mobile applications or the website which opens in the browser.
On the platform everything that can be seen or heard on air of channels of VGTRK will be collected: federal and regional news, analytical programs, favourite movies and series, prime ministers, exclusives, etc. In the section "Vesti" relevant information content with the federal and regional agenda is built. At registration a system itself will recommend to the user of news depending on his region of residence.
For full access to movies, series and transfers in quality to Full HD or to be connected to the air of TV channels and radio stations, it is necessary to be registered by users in service through a confirmation code which comes through the SMS. The model of monetization of service by the beginning of November, 2020 does not reveal.
According to the deputy CEO of VGTRK for digital development Andrey Klass, one of the main features of digital platforms — personification of content and its podstraivaniye under the user. VGTRK also uses this opportunity thanks to a special algorithm which will study and be improved on the basis of the data obtained from users of the platform.[1][2]
Notes
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