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Yandex.Money of the MasterCard Card

Product
Developers: Yandex.Money
Date of the premiere of the system: 2018/10/05
Last Release Date: 2020/06/26
Branches: Financial services, investments and audit
Technology: Systems of remote banking

Content

2020

the Possibility of adding in a fitness bracelet of Mi Smart Band 4 NFC

Plastic or virtual card MasterCard Yandex. Money can be added century now Mi Smart Band 4 NFC. On June 26, 2020 reported about it Yandex.Money. It is the special version of a fitness bracelet of Mi Smart Band 4 from Xiaomi which owners can pay without contact using NFC technology. Having added the card to a bracelet, the user will be able not only to be calculated for purchases thus, but also to receive a cashback from Yandex.Money.

Possibility of adding in a fitness bracelet of Mi Smart Band 4

Mi Smart Band 4 NFC with a possibility of payment by the linked card is equipped with the color OLED display, the waterproof body and the NFC chip. Using a bracelet only card owners of MasterCard can pay purchases in one contact.

To add the plastic or virtual card of Yandex.Money, it is necessary to install the Mi Fit application in the smartphone connected with a fitness bracelet. Then it is rather simple to save a card in this application. For payment it is necessary to open on a bracelet of the Cards menu, to select the card of Yandex.Money and to bring the device to the payment terminal. Such payments are reliably protected by technology of tokenization Mastercard which replaces the 16-unit card number with a special token and safely stores data on the NFC chip.

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We observe a steady trend: in a segment of contactless payment mobile devices gradually force out 'plastic'. Our recent research showed that in Russia the number of contactless payments via smartphones cards of Yandex.Money grew in a year approximately by a third, turnover of such payments — on a quarter, an average bill made 445 rubles. Structures of Xiaomi enjoy popularity in our country — are sure, also Mi Smart Band 4 NFC will be popular. Its owners even should not get the smartphone for contactless payment, one movement by a hand with a bracelet suffices — Andrey Vasilyev, the head of card products of Yandex.Money says.
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Possibility of adding in the Purse application

Owners plastic or virtual maps Yandex.Money can load it data in now application "Purse" (the developer — St. Petersburg IT- the company CardsMobile). About it the company Yandex. Reported money on June 16, 2020. Users will be able conveniently and safely to pay purchases using Pay Purse service and to receive a cashback from Yandex.Money. The purse of Pay is available on Android- the platform, including on smartphones brands Huawei and Honor.

To save the plastic or virtual card of Yandex.Money in the Purse, it is necessary to enter its data manually. The plastic card can also be added, having scanned it through NFC. After that users will be able to pay purchases both in the application, and in shops, to participate in promotion actions and to receive a cashback for payments by cards of Yandex.Money: from 1% to 5% for normal purchases and 5% for payment of goods from category of month.

The Purse application stores bank and discount cards and also coupons and certificates in the smartphone. Receive bonuses and pay purchases using the Purse — simply: it is necessary to show at the checkout the discount card from the smartphone screen, and then to pass into the mode of payment and to attach phone on the payment terminal. Partners of service — the Intersection, M.Video, Vkusvill, Adidas, OK, Lamoda and many other shops.

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Yandex.Money emits own MasterCard cards of the payment service provider. By May, 2020 we produced more than 2 million plastic and 19 million virtual cards. Now any owner of our card can add it to the Purse application. And if there is no card yet, it is possible to create instantly a virtualka, to save in the Purse and to pay in it with a cashback and discounts — Andrey Vasilyev, the head of card products of Yandex.Money says.
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The Purse mission — to save users from unnecessary "plastic" and to assemble all cards necessary for them in one application. 12 million Russian buyers who transferred 200 million cards to the application already use a purse. Now it is possible to add to the Purse also the card of Yandex.Money. Data of cards in the application are reliably protected: The purse of Pay works in full accordance with international standards of security and is certified by the leading payment systemsAndrey Ponomarev, the head of the financial technical-direction in Cardsmobile says.
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Order plastic or the user can create the virtual card on the website or in mobile application of Yandex.Money. The plastic card will come by mail or with a courier delivery to the house. Its service will cost 199 rubles in three years. The virtual card can be issued free of charge.

2018: Mastercard without personal data

On October 5, 2018 the company announced Yandex.Money card issue of MasterCard without personal data on the face. The owner of such "plastic" can safely show a card face and even to spread in social networks.

Mastercard without personal data

On the face of such card there were MasterCard logos and Yandex.Money, the chip and an icon of contactless payment. Data on the card are specified on the back: its number and validity period, name of the owner and code of security.

Details on a reverse side of the card — only a part of the updated design. Yandex.Money issued not black, but color cards: are available violet, orange, green or blue, with a transparent horizontal band along bottom edge. According to the research Magram Market Research, 32% of users of banking services consider design an important factor when choosing the plastic card.

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Release of the updated map — a part of strategy for updating of service. Recently we started an instant cashback, and now — we issue cards with non-standard arrangement of data. This updating of a form logically continued development of a product which already overstepped the bounds of the e-wallet and became the full-fledged payment instrument both online, and offline.
Alla Savchenko, director of products of Yandex.Money
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To the middle of 2018 users issued more than 800 thousand plastic cards of Yandex.Money and over 17 million virtual. Using service it is possible to release to three cards for one purse — for example to have a spare card or to use it together with relatives.