| Developers: | AI Technologies |
| Date of the premiere of the system: | 2019/03/18 |
| Branches: | Internet services |
Content |
2020
Closing of social network
In the middle of August, 2020 it became known of closing of social network "Aura". The service using artificial intelligence for search of friends was unclaimed at users.
 | The last half a year the Aura project developed as separate and independent service out of "Yandex". But recently the Auras command made the decision to stop an experiment and to close the project — TASS with reference to the statement of the press service of "Yandex" reports. |  |
Earlier users of Aura began to receive Push-notifications on closing of service. The head of Aura Herman Tsarev specified in the blog that service in the current type will be closed in a week, i.e. in the 20th of August, 2020.
In the address to users of Aura he hinted at not the highest interest of users in it. According to Tsaryov, for all the time of its existence of the project the user base grew only to 85 thousand people. He noted that 35 thousand people joined the project during the period from March to August, 2020.
| | "Aura" initially was a courageous experiment, and in any experiment it is important to obtain statistically significant data … In five months we grew by 70% – from 50 thousand registered users in March, 2020 up to 85 thousand users in August of the 2020th. It is good, but not multiple growth, – he added. | |
By August 17, 2020 the Aura project develops the legal entity II-Tekhnologii LLC founded in December, 2019 by Tsarev. On March 2, 2020 the LLC Yandex received 49% in the company. Tsarev has 48% of Aura. On 1.5% of social network at Andrey Babayev and Konstantin Lech.
In "Yandex" said that are interested only in independent development of service. It is expected that the share of "Yandex" in the Aura project will be sold to his Herman Tsarev. The price of the expected transaction by August 17, 2020 is not set.[1]
Separation from Yandex and moving on other domain
On March 3, 2020 it became known that social network "Yandex" of Aura moved to the website aura.top from which disappeared logs "Yandex". To the updated address on social network any user can be registered. Also access to Aura can be got through Android-application. The application for for March, 2020 iOS is in development so far[2]. In more detail here.
2019: Start of network
On March 18, 2019 it became known that in application "Yandex" social network Aura became available. As explains "Yandex", the user can find people with similar hobbies and a hobby as sees publications not only the friends, but also strangers in Aura if artificial intelligence considers that these materials and people can be interesting to it. The user can also show the publications to strangers, filtering readers on age or location.
According to information for March, 2019 Aura is available only in the Yandex application to iOS and Android. Publications in it are shown by the principle of social network for Tinder acquaintances: those which are pleasant need to be "brushed away" to the right and which are not present — to the left. If the publication is pleasant to a large number of users, it receives a priority at demonstration. The number of subscribers of the author of the publication at demonstration of a role does not play.
In social network there is an opportunity to join communities on interests and to communicate to other users in a personal chat. "Yandex" promises to control authenticity of photos of a profile and to clean publications from offensive language, the insults shocking with a photo, etc.
Thanks to the fact that "Yandex" has sufficient information on the interests of the users it is not necessary to register the hobbies in Aura and to fill with information a profile — the artificial intelligence already knows enough about the person to pick up to it relevant materials.
For March, 2019 the social network is available in the test mode only to the staff of the company and their acquaintances, writes Roem.ru. On the website "Yandex" notes that an opportunity to invite friends is temporarily disconnected.
The first users of Aura note a number of merits and demerits of social network. For example, users pay attention that at selection of publications by the swipes method the attention of the reader concentrates only on photos, and the text description of material drops out of a viewing field. Besides, the application is opened in a frame which opens in a tab, which in other application. Users suggest to solve a problem with the help of Progressive Web Apps. Users also pay attention to a problem of tags synonyms characteristic, for example, of Instagram — there is no confidence that in Aura of community "development" and "programming" correctly integrate with marks. Besides, there is no opportunity to subscribe quickly for community which the user saw in a profile of other user. Also focus attention that in Aura there is no search in people and an opportunity purposefully to browse publications of a certain user or community. Because the publications which collected a large number of likes it often are offered the reader first of all there are not newest materials. It is impossible to leave communities for which already subscribed.
According to the user of Aura of look-at-show, the fact that the number of subscribers does not play a role allows authors of publications to belong to quality of the published materials as these materials will be all the same shown to enough people carelessly. Besides, the lack of the explicit mechanism of earnings on publications potentially deprives social network of creators of really interesting content".[3]
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