YouTube Shorts

2021: Service launch in Russia

July 12, 2021 Google announced the launch in Russia of the video service YouTube Shorts, which in its functions resembles TikTok. Among other features YouTube Shorts allows you to:

• Add text to specific parts of the video
• make audio samples from other Shorts videos, process such passages and insert them into their short videos;
• Add automatic subtitles
• Record videos up to 60 seconds in the YouTube Shorts tool.
• Add passages stored in the phone gallery to short videos
• Apply basic filters to adjust the color.

Google launched an analogue in Russia TikTok

In addition, it is planned to add more functions, taking into account the opinions of authors and performers. 

Initially, YouTube Shorts was available only in the USA and India. Google noted that the launch of the service in Russia will take place in stages - it will be available to some users immediately, to others for several weeks. Shorts is launched inside the application YouTube as a section in the ribbon and as a separate tab in the mobile version.

According to Google's own data, daily videos on the platform gain more than 6.5 billion views YouTube Shorts. To develop the product, the American company previously allocated $100 million. With the help of these investments, it is planned to attract new authors to the service. 

Thanks to YouTube, a whole generation of authors can earn money from their work and be part of the media business. For example, over the past three years, we have paid authors, performers and media companies more than $30 billion. We also want to support and encourage the authors of short videos, "Google said in a statement on the start of YouTube Shorts in Russia.

In Russia, the National Digital Aggregator became the official music partner of YouTube Shorts, it is planned to gradually expand the phonotech.^[1]

Notes