Conteq has developed the Marketplaces Data Analysis dashboard for Melon Fashion Group

2025: Creation of BI-dashboard

The company Conteq on August 15, 205 announced the development - BIdashboard on the basis Visiology for the company. Melon Fashion Group

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Фото: Conteq

The goal of the project is to create a dashboard that will allow:

• test the interaction of the created process stack with existing systems;
• Evaluate the functionality of the Visiology BI platform
• provide users with a flexible tool for dynamic data analysis.

To achieve the project goal, it was necessary to develop a report with key indicators on sales and balances with a turnover calculation. The calculation required the creation of DAX measures within the Visiology BI platform, which would allow a full assessment of the tool's capabilities.

The Conteq team designed and implemented a dashboard on the Visiology platform (version 3.10). The choice of platform was due to a number of qualities, the key of which was support for the DAX language - a tool for building flexible and adaptive analytical models. For example, with DAX, you can examine data in any context (category, warehouse, season, region, brand, etc.), and quickly adapt reporting to new business tasks without involving IT specialists.

DAX users use measures - expressions that allow you to perform complex calculations and obtain new information that can be used to analyze and visualize data. Measures help analysts independently create and modify calculated fields without the help of developers, significantly speeding up analysis and decision-making processes.

Results

• Integration with Excel was carried out;
• The high performance of the analytical database when working with large volumes of data marketplaces was assessed;
• A dashboard based on Visiology was created, which provides dynamic comparison by periods and sites (and were chosen as an example Marketplaces Wildberries); Lamoda
• A convenient BI self-service scenario has been tested - analytics users can work with data themselves.