VK technologies will help A101 develop the infrastructure of residential complexes

2024: Plan to use VK Predict

VK and GK "A101" will combine expertise for the development of infrastructure in residential areas. The corresponding agreement was signed on June 7, 2024 by Dmitry Tsvetov, Development Director of A101 Group of Companies, and Irina Alekseeva, Deputy Vice President, Commercial Director of VK.

The parties plan to use technologies and services AI based on to analyze the market, digitalize business processes the developer and increase the comfort of new facilities.

The technological competencies of VK and the expertise of the A101 Group of Companies allow, for example, to bring sociological research to a completely different level. It is likely that they will provide significant assistance in forming new approaches to the infrastructure filling of residential areas, the emergence of new functions unusual for the real estate market, "said Dmitry Tsvetov, Development Director of A101 Group of Companies.

In particular, VK Predict analytical ML services will help conduct deep analytics of the territory of residential areas and make forecasts on the portrait of a potential audience and traffic. Data in aggregated form will make it possible to predict the level of demand for certain services in the location and determine the composition and level of commercial facilities.

VK services will also help A101 Group conduct qualitative and quantitative audience research to determine customer needs, test hypotheses and develop a modern and comfortable infrastructure. Solutions will help increase sales and build systematic work with buyers and residents to improve their experience and increase loyalty.

VK develops services based on AI technologies and data array analysis that help develop territories and optimize construction. They allow an objective approach to planning investments in construction and improving urban infrastructure. In addition, we are developing communication services based on social networks, content platforms and advertising technologies. In the complex, they allow not only to solve business marketing problems, but also to improve the customer experience. I am sure that together with the team of the A101 Group of Companies, we will be able to bring products in the field of residential and commercial real estate to a fundamentally new level, - commented the commercial director of VK Irina Alekseeva.