MTS implements a management system for digital content

The SITRONICS Information Technologies company completed system implementation of IndoorTV of the class Digital Signage for management of digital content in retail network MTS.

Task

Main objective of the project - ensuring ample opportunities of holding marketing advertizing campaigns in outlets of retail network MTS across all Russia.

Solution

For achievement of goals of the project, the SITRONICS IT command jointly with specialists of VINGS company the solution based on the ViziCell system of the class Digital Signage is developed. The solution allows to manage a big distributed network of terminal terminal nodes with upgradeability, synchronization of information and digital content, and also broadcasts of digital content on the displays which are switched on in a single network of broadcasting through terminal nodes.

Preceding

The project startup on creation of a system in MTS network was preceded by a stage of adaptation [of technology for increase in efficiency of sales in trade tochkakh%3a of "VINGS" presented the solutions WINGS BlueCell and ViziCell on "Moso-2009". ViziCell|http://www.tadviser.ru/index.php/Пресс-релиз:Мобильные of technology for increase in efficiency of sales in trade tochkakh%3a of "VINGS" presented the solutions WINGS BlueCell and ViziCell on "Moso-2009". ViziCell] and completions of software modules, for implementation of all requirements of MTS to the complete solution affecting both the main core, and the software clients developed on terminal nodes. Use at a stage of implementation of technology of virtualization allowed to start installation of the client systems before completion of works on adaptation and to perform soft junction from intermediate release of software on final. Thus, operation of a system even before commissioning of the project allowed MTS to start commercial advertizing campaigns.

Opinion

"On the basis of the solution of VINGS company we managed to create a failsafe system with ensuring high availability and uniform command center with a distributed network of client devices. This system is capable to function even in unstable communication channels on the access network of sales points, - the architect of the solution of JSC SITRONICS Sergey Kondakov comments. - The project of Indoor TV implemented in a short time in retail network [[MTS (Mobile TeleSystems)|MTSJ is the only system implementation of the class Digital Signage of such scale in Russia".

Result

At the moment the Indoor TV network covers more than 900 outlets of retail network MTS. Until the end of the year by the equipment more than 1700 retail outlets across all Russia will be equipped and included in network. The project of Indoor TV 2 within which in sales points the innovation interactive systems for automation of a number of functions of sales process will be unrolled will become further development of a system in Retail network MTS. Development of the solution is aimed at providing full automation of sales process in retail network MTS.