Customers: Ford Motor Company Mechanical and Instrument Engineering Contractors: Google Product: AndroidSecond product: Google Assistant Third product: Google Maps Project date: 2021/02
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At the beginning of February, 2021 Ford and Google announced cooperation within which cars of the American producer I will be equipped with Android and different services of the IT partner.
Due to this partnership of Ford she intends customer service quality, to accelerate upgrade regarding product development, production managements and a supply chain, training of employees and improvement of the equipment. In the Ford and Lincoln cars there will be Google services of Assistant, Google Maps, Google Play, etc.
It is supposed that Google will help to use Ford the algorithms constructed on the basis of artificial intelligence for the purpose of improvement of production and logistic processes. Besides, Ford can use cloud infrastructure of Google for sending to the clients of messages about need of maintenance of the car and an opportunity to become profitable the vehicle in trade-in for purchase of a new car.
Earlier Ford began to use the corporate multimedia Ford Sync 3 system compatible to CarPlay and Android Auto Apple.
Ford for nearly 120 years sets the rate of innovations in automotive industry. We are proud of the fact that he became our partner — the head of Google Sundar Pichai said. |
According to forecasts of analysts of Morgan Stanley, partnership with Google will add $9 billion to annual revenues and $5 billion to the annual profit of Ford. This calculation is made that on world roads there are about 75 million machines Ford, and each of them will have a monthly subscription in $10 entertaining, store and other services.
The new source of income can double market capitalization of car maker (by the beginning of February, 2021 it makes $43 billion) and to increase share value to $25 (from present less than $11), experts believe.[1]