"Atomstroykompleks" has begun to implement a pilot project of the platform for optimal dynamic pricing DPrice

2025: Start of pilot project with DPrice platform

The company Atomstroykomplex"," one of the developers on, Urals October 20, 2025 announced the start of a pilot project with a platform - DPrice a solution for optimal dynamic pricing for the residential market. real estate It is planned to launch the system at one of the Atomstroykompleks residential complexes under construction, platform settings are underway business processes , and the first test calculations are already underway in the developer's current circuit.

DPrice calculates the optimal pace of implementation and price, taking into account the stage of construction, demand and parameters of project financing. The expected effect for the business that developers can get from the results of the large-scale implementation of the DPrice platform is a profit increase of 3-7% of revenue due to optimal management of sales rates and real estate prices.

DPrice algorithms analyze:

• current and projected demand;
• readiness stage;
• revenue and expenditure parts of project financing;
• payment forms (mortgage, installments, termination risk).

The platform helps to quickly update prices, synchronize the goals and operation of the commercial unit, finance and sales and achieve the optimal balance.

The real estate market in the Russian Federation is now at a difficult stage of development, the situation is changing quickly. Trends traced today in this market include:

• fluctuations in demand;
• reducing subsidies and the volume of preferential mortgage programs;
• a high key rate that reduces the profit of developers;
• a significant share of sales in installments.

Under these conditions, the use of an empirical approach to pricing leads to the fact that the developer does not receive profit from each transaction. Optimal dynamic pricing closes this gap, allowing developers to maximize profits.

We expect a pilot with DPrice to help us better manage sales rate and price given project financing constraints and current market conditions. According to the results of the pilot, we will make a decision on scaling, "said Stanislav Okhanov, Marketing and Analytics Director of Atomstroykompleks.