Avito uses MTT Number Protection

2022: Protecting User Numbers

JSC MTT"," provider intelligent solutions for business, March 15, 2022 announced the expansion of the capabilities of the service to provide the service "" Number Protection for the service of ads. Avito

Secure numbers are now available to all users of the platform.

MTT in 2018 offered Avito its platform solution "Number Protection," which allows you to replace user numbers with temporary ones, thereby protecting them from calls and SMS messages of an advertising nature. Until recently, the service was available only to sellers placing ads in the categories "Auto" and "Real Estate." Now the service is extended to all private sellers, which allows you to maximize the likelihood of receiving spam calls and messages.

Already in the process of test launches, we noted that the number of spam and other non-target calls decreased by 40%, and complaints about behavior that violates the rules of the platform - by 50%. The implementation of the Number Protection service allows us to maintain the privacy of our platform's customers. The numbers that our partners provide are changed every few hours, making it meaningless for automatic systems to collect bases contacts on the network. When a customer calls a secure phone number, the call is forwarded to their real number. At this point, the system remembers the buyer/phone number bundle. All subsequent calls from this subscriber to a specific number within two weeks will be addressed to the same seller, which allows you to successfully complete the transaction. So, improving security, we maintain the convenience of using the platform, "said Andrei Rybintsev, director of the Trust & Safety department, Avito. - Avito pays great attention to protecting user profiles. In addition to number protection, we recently introduced a feature two-factor authentication that helps secure data accounts. And as an additional tool to increase the level of trust on the platform, the possibility of verification using a personal account on is implemented. Public services portal

The number allocated by MTT within the service is linked to the usual subscriber number through forwarding, which ensures the complete confidentiality of the seller, "explained MTT Commercial Director Ramil Bikkuzhin. - In addition, Avito professional users are able to track the effectiveness of the call thanks to the colltracking service - the seller will be able to collect call statistics and evaluate the effectiveness of promoting their products. Over the past year, MTT has been modernizing the service to maintain more traffic for Avito. Taking into account the scaling over the year, traffic grew several times: from 6 million minutes in January 2021 to 26 million minutes in January 2022.

Number Protection limits sellers from attackers and spam. The service eliminates the opportunity to start communication outside the Avito platform. Avito chat can determine suspicious actions of the interlocutor and phishing links, so platform representatives do not recommend switching to third-party messengers for communication.