BMW creates the operating system

At the end of October, 2020 BMWs and Alibaba announced cooperation within which the operating system for clients of the German car maker will be started. It will provide access to viewing, purchase and maintenance of cars. The platform will be compatible to several products from an ecosystem of Alibaba, including to Taobao, Tmall, Alipay and Amap.

The main of a new product will become ABOS OS (Alibaba Business Operating System) which is created by Alibaba for problem solving in such areas as branding, products, sales, marketing, channels, production, services, finance, logistics and a supply chain.

BMW together with Alibaba creates the operating system

BMW - the first car maker who will use ABOS for creation of own operating system., As reported in the press release, BMW and Alibaba set a new reference point for the updates connected with digitalization in automotive industry. In the future the companies will work together, aiming to give to dealers new opportunities for business growth, to stimulate digitalization in automotive industry and life of motorists and also to bring additional benefits to clients and dealers.

Jochen Goller, the president and the CEO of BMW Group in China, told the following:

Cross-industry cooperation and open exchange of innovations are irreplaceable for acceleration of the continuing digital transformation of our company. As one of the leading technology enterprises of China, Alibaba has unique competence in terms of digital technologies, large-scale client platforms and channels and also transactions with target consumers. We are glad to combine efforts for creation of complete digital branded experience (online offline) for our Chinese consumers and at the same time to expand our portfolio of digital products and services.[1]

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