Control system of federal marketing programs in MTS

The implemented system will allow to increase efficiency of business process of start of federal marketing programs of MTS company, having created a common information space for collecting, consolidation and processing of data on the status of start.

For increase in efficiency of marketing divisions of MTS company in 2008, forces of specialists of Aplana, implemented the corporate base of marketing information (CBMI). A system allowed to automate the processes of collective work connected with preparation, accounting, search and the analysis of marketing information on different activities of the company.

In 2009 for the purpose of collection of information the decision to finish KBMI for the solution of the following tasks was made on the course of accomplishment of the federal marketing programs (FMP):

• organize the automated collecting and a uniform information warehouse about the course of accomplishment of FMP
• create automatically created reports on the course of accomplishment of FMP
• provide calculation of key performance indicators of start of FMP

During the project the cycle of works on the carried-out federal marketing programs is automated:

• appointment of employees of actionees of tasks within FMP
• process of collecting, consolidation of information on the task performance course within FMP
• report generation about the course of accomplishment of marketing programs
• report generation about accomplishment of key performance indicators (KPI)

The effective mechanism allowing to provide transparency of work on all federal marketing programs and to increase productivity of work of marketing specialists became a project deliverable.

Staff of Department of planning and control of a business activity of MTS was satisfied with cooperation with Aplana company and noted that in development process of a system specialists of Aplana performed the work at the high professional grade, since problem definition and finishing with implementation, paid due attention to the solution of the arising questions that in a project deliverable to create a system MTS which is most meeting the requirements.