Cozy Home (SteadyControl Human Resources Control and Management System)

2024: COZY HOME and SteadyControl announce first collaboration results

COZY HOME, a chain of cozy home goods stores, introduced a human resources control and management system in February 2024. The goal of the project was to improve the efficiency of employees through a range of advanced technologies and expert support from SteadyControl. Staff were provided with audio tabs and smart features were added to the camcorders.

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= said Artem Yaskov, COZY HOME Operations Director - a company that always monitors market trends, but strives to shape them. Working with SteadyControl, using audio and video analytics in retail is a time requirement. If it is possible to collect and analyze big data inside each point, then the business must use this opportunity. We decided to start immediately from 15 outlets: the larger the sample, the more objective the data. The first thing we saw was significant traffic losses: people come in and out. First they were discouraged, then they figured it out - it's not about process errors. We simply lacked sellers at several points. The second important point is to evaluate the effectiveness of shares to stimulate sales. Moreover, it became clear that too generous discount offers give more negative customers than increased sales,}}

In the first months, our escort had to answer a difficult question: why the conversion of COZY HOME employees with high compliance with standards was lower than that of some employees with low ratings. Together with the company's management, we conducted an in-depth study and found that the picture was distorted by the speed of the client's path through the funnel. Experienced COZY HOME consultants identify customer needs much faster by skipping important items for beginners, asking fewer questions, and finding a better customer solution faster. As a result, everything fell into place, and we plan to train employees based on the data obtained, shared Irina Kovalenko, Head of SteadyControl.Furniture