It is started a blockchain system for control of supply of cosmetics

At the end of November, 2019 the British online retailer Cult Beauty signed the agreement about Provenance blockchain company for implementation of technology of control of supply of cosmetics. The Provenance platform collects information on production, ingredients and requests.

Much of goods of Cult Beauty treat niche brands therefore it is no wonder that buyers demand from the company of the proof of their authenticity. Now the retailer will be able to make it using a blockchain platform where all history of production and deliveries of goods will be stored. At this Cult Beauty she intends to make information representation by the simplest and convenient that "not overload users with the facts and statistics", the souchreditelnitsa of Cult Beauty Alexia Inge explained.

Cult Beauty signed the agreement about Provenance blockchain company for implementation of technology of control of supply of cosmetics

Provenance developed a solution blockchain, the called Proof Points which will be integrated into Cult Beauty online store. This application will allow to find important information on goods - for example, that this brand does not test the products for animals. At the same time all information will be marked as confirmed with the producer or independent third parties, for example, special laboratories.

The British startup of Provenance created in 2013 helps brands to bring the products to a blockchain platform and cooperates with Unilever, Bridgehead Coffee, MWoven and Fuchsia and many other large brands. So, Sana Jardin uses Provenance with assistance of local communities, Lumity shares data of clinical trials on the platform, and De Mamiel using a blockchain shows what by production of the products does not harm the environment.

Earlier in 2019 the blockchain platform for tracking of organic cosmetics was also started by pharmaceutical company Seqens.^[1]

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