Bank Khlynov has implemented an offline marketing solution

2025: Implementation of Marketing Automation System

Bank Khlynov, together with GlowByte, has introduced environmentally friendly personalized communication with budget control. The company launched a marketing automation system based on the CM Ocean Batch Flow solution. GlowByte announced this on May 21, 2025. The created infrastructure automates mailings, increases conversion and allows you to test hypotheses in 24/7 mode without turning employees into "sender robots." Thanks to the project, communications have become more timely and tactful. At the same time, when setting up scenarios, the bank takes into account and complies with all privacy rules, without violating the personal boundaries of customers.

CM Ocean Batch Flow is a module for visually building multi-step and multi-channel marketing campaigns in batch mode. It is responsible for the full development cycle and allows you to manage all stages of launching campaigns: from segment formation and channel configuration to A/B tests and cascading communications.

Before the project was implemented, the marketers of the Khlynov bank collected customer databases manually, sent messages on their own, and then waited for an answer. The cycle was long and did not produce the desired results. Testing hypotheses in such a situation became a super task that required too many resources. And the timeliness of sending communications due to the lack of automation depended on many third-party factors.

CM Ocean Batch Flow's decision turned chaos into order. Thanks to the scaling of mailings, Khlynov Bank can now launch up to 10 campaigns simultaneously through any communication channel: from instant messengers to voice assistants. Implementation led to an increase in conversion due to the relevance of offers. In addition, the bank was able to conduct A/B tests, checking scenarios for compliance with customer requirements and receiving results in 2 clicks, and not in a week. The project is based API on SMS smart segmentation of the client base and real-time analytics of communication results.

In the future, the project plans to integrate the marketing automation platform with all internal systems of the bank for more accurate targeting. The plans also include automation of B2B communications to increase the LTV (Lifetime Value) of the bank's business clients.

This project was a turning point in our work with clients. Previously, our marketers spent hours on routine, and now automation does 80% of the work for them. The result? The launch rate of campaigns has increased by 3 times, the conversion - by 25%. There are plans to teach the system to communicate even with corporate clients. For us, this is a new level of dialogue, where the bank becomes the best solution for the client, his family and business. A partner who feels the needs of customers and respects their time, "said Ekaterina Efros, Deputy Head of Marketing, Khlynov Bank.

The joint project of the Khlynov Bank, GlowByte and Data Sapience was an example of how CVM marketing can be transferred from concept to working tool. We did not just automate processes - the bank received a flexible system for personalizing communications, where each offer is based on customer data. At the same time, the time for preparing campaigns has decreased significantly, and marketing has ceased to be a "black box": now the bank understands exactly what scenarios work. It is important that this approach is available not only to large players, but also to regional banks ready for digital transformation, - notes Daniil Kalyuzhny, Head of Client Analytics, GlowByte.

This project is not just the implementation of the platform, but the result of a real partnership with the Khlynov Bank team. Thanks to the deep involvement of our colleagues, we were able to launch the system in a short time and without compromises in quality. For CM Ocean, this is a special case: such technologies are traditionally associated with large banks, but our joint team has proven that the regional business is ready not just for automation, but for advanced CVM marketing. I am sure this will be an important signal to the market - a personalized approach is available to those who are ready to think strategically, regardless of scale. And Khlynov Bank does not just implement best practices - it forms a new norm for the industry and sets a benchmark for everyone who strives for real customer centrism, - said Vladimir Nosikov, director of the CM Ocean platform, Data Sapience.