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Project

Development of strategy of Rusnano in 2012 Bain company

Customers: Rusnano

Moscow; Information Technology



Project date: 2012/10
Project's budget: 46,400,000 rubles руб.

In November, 2012 it became known that JSC Rusnano ordered development of the new development strategy from Bain & Co. which was selected as the contractor in spite of the fact that its price label was one quarter higher, than at Boston Consulting Group.

Representatives of Rusnano started talking about new strategy at least in the spring of 2012, and in September it became known that the first version of the new program will be approved in December, 2012. Rusnano will pay for the strategy of Bain & Co. 46.4 million rubles: it was competed by Boston Consulting Group, but lost, despite the smaller price (37.5 million). Rusnano explained that attractive conditions on terms and also experience in support of projects on preparation of strategy for venture funds and investment companies became key factors for benefit of Bain.

The Moscow representative office of Boston Consulting Group refused comments — and Rusnano reported that McKinsey also participated in the tender, but its offer was even higher, than at Bain, and the circle of the offered works was already.

To directors of Rusnano will develop the system of bonuses

As it is specified in technical specifications of Rusnano, Bain will have to provide complete maintenance of process of preparation of strategy. The speech about the analysis of competitive advantages of Rusnano, job evaluation of competitors, positioning, search of an optimal business model and, actually, perspective directions of investment.

Besides, will help to decide by Rusnano on structure and methods of attraction of financial resources — and also from shares of state participation and scales of privatization. At this time, within half a year sale of 10% of stocks of JSC Rusnano belonging for 100% to the state — by private, not exchange placement is planned (the IPO company plans by 2015). Revenue from an additional issue will go into the disposal of the company.

Development of the system of the motivation of the menedzhement focused on achievement of goals of new strategy of Rusnano appears separate point. In the summer of 2012 the government cancelled limits on bonuses of this state company. All works connected with strategy creation should be completed by March 31, 2013[1].

Business connections of A. Chubais with Bain & Co.

Rusnano noted that earlier did not cooperate with Bain & Co. However the head of the company Anatoly Chubais had such experience — and too concerning privatization. The American edition Huffington Post in October, 2012 published investigation on which Bain & Co. in the early nineties — led by Mitt Romney — was extremely active in Russia and brought the American tobacco brands to the Russian market. Among other things Bain rendered consulting services to Russian authorities. According to Huffington Post, contract amount on services of consulting of the Russian government concerning privatization was $3.9 million.

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