Digital Agro (IT Outsourcing Projects)

2021: Creating Farmlink Platform for Farmers

The project was implemented by the Russian company DigitalAgro (a subsidiary of Uralchem) with the participation of the development team of Innovative People Group of Companies.

When creating the platform, the authors of the project wanted to lay the maximum flexibility in adding and modifying components - for this, a team of Innovative People developers, recognized experts in the field of creating highly loaded systems based on microservice architecture, was involved.

The company quickly integrated into the project, helped to form the requirements for the future platform, select the technological stack and determine the composition of MVP.

The creation of the first version took 6 months, the technical release took place in May. Internal testing was carried out on focus groups and colleagues, and already on June 1 there was a release for an open audience. In the first month, more than 500 farmers from different regions of Russia were involved, by the end of the year it is planned to reach an audience of several thousand active users.

When creating Farmlink, the authors of the project focused on world best practice - the recognized leader in the field of information hub for farmers is Farmers Business Network, a platform created USA in 2014. The main principles of this platform are to provide users with objective data on yields, prices for agronomic inlets and crops. Users themselves make data deals on the platform and compare them with data from other users in their region - this approach made it possible to change the segment AGRARIAN AND INDUSTRIAL COMPLEX in the United States, making it transparent and effective.

Farmlink focuses on a single data model - a "digital trail" is formed for each user, with which you can implement individual offers taking into account the needs of the farmer. And a single authentication system, AgroID, allows seamlessly using your own and partner digital products.

Farmlink provides farmers with the necessary set of single-window services and significantly reduces the time for agricultural producers to search and verify information, allowing them to quickly make effective management decisions.

Farmlink includes the following services:

• Weather
• Prices
• Maintenance of farm data
• Service marketplace.