Marketing agency Drozd launched a loyalty program for partners of the publication "Computerra"

2025: Launch of loyalty program based on Grandbazar platform

The full-cycle marketing agency Drozd has launched a loyalty program for business partners of the IT publication Computerra based on the Grandbazar platform. Participants will have access to content, special service conditions, and project local currency. GrandBazar (GrandBazar) announced this on August 27, 205.

The loyalty program should strengthen Computera's relationship with partners and create a full-fledged community around the publication. Project participants get access to key news from the world of high technologies, special conditions for a number of services and in-house currency "compics." You can earn "compics," for example, in the game "Chain Reaction" or receiving awards for long-term cooperation. The visual symbol of the program is the mascot, which will become an integral part of communication with the community.

The platform will gradually expand: as early as August 2025, banners with photo reports, announcements of events and special projects are placed on it. Partners have their own service catalog available. It is possible to join a closed club by personal invitation.

The loyalty-tech market is growing at a double-digit pace: such programs have long gone beyond retail and banks and are becoming a key tool for IT companies, telecom operators and media. For the media, this is especially important - loyalty programs help not only monetize the audience, but also form a community around the brand, strengthening trust and strengthening business ties. We are pleased to support Computera in the development of such an ecosystem. Our platform allows you to move from one-time shares to system interaction, and for partners from the IT sphere this opens up opportunities for joint growth, - said Anna Shlykova, Head of Implementation of the Loyalty Program at Drozd, ITG Corporation.

Drozd has launched a loyalty program for Computera thanks to the capabilities of the Grandbazar platform. The system works according to the principle of the designer: mechanics are selected in the visual editor, bonuses are configured, materials are loaded and rules for interacting with the audience are set. This allows you to reduce the launch time and quickly make changes to the campaign. Platform flexibility is particularly important for media outlets that compete for audience attention and must respond quickly to partner requests and market changes.

Channels and methods of communication are transformed - not only with readers, but also with partners. Standard mailings, media and VKS are becoming less effective, as the interaction models themselves change. Therefore, the launch of the club in the format of a loyalty platform is a logical step towards creating a single window where partners can receive the most relevant requests: for comments, interviews, commercial offers, invitations to events and much more. The next step is to refine the platform and develop it towards a MediaTech product with expanded functionality, external integrations and complex formats for interacting with partners, "added Dmitry Ishkov, editor-in-chief of Computerra magazine.