Fix Price network defended against more than 6 thousand fake sites

2023: Blocking 6,000 fake resources

The Fix Price chain of low fixed price stores in Russia (Best Price), together with digital risk management company BI.ZONE, over the past 10 months (from September 2022 to July 2023), has identified and sent to block more than 6 thousand fake resources imitating the activities of the retail chain for the purpose of fraud. BI.Zone announced this on August 29, 2023.

The analysis showed that the largest surge in the appearance of fake sites was observed in September and November 2022, before the New Year sales, as well as in June 2023. The minimum blocking time for one twin site was 3 hours.

Sites-copies of the retail network entice the audience with giveaways of gifts and points on program cards. loyalty

In 2022, many companies noticed an increase in the activity Internet of fraudsters and the number hacker attacks several times. Literally in one month, from 1 to 3 thousand fake sites with the identity of Fix Price could appear on the Internet. To protect potential buyers of our network from the actions of intruders, we began to use the brand protection platform from BI.ZONE. In addition to combating fake resources, we are also actively working to prevent risks, said information leaksOleg Lexin the head of IT service Fix Price.

When registering fake sites, attackers often did not mention the brand in the domain name, but limited themselves to using the logo of the retail network in the design of their sites. Because of this, searching for fraudulent sites only by domain name became ineffective. It was possible to track sites that use the company's brand to their advantage thanks to the analysis of illustrations, favicons and text content of sites. For this, the BI.ZONE Brand Protection platform was used - it is designed to prevent phishing attacks, monitor leaks and info attacks.

Surges of fakes under the sites of trading platforms can be observed in the seasons of mass shopping, for example, before holidays or important dates. In this regard, we recommend that users be especially careful ahead of September 1, when the shopping season for school is going on. Do not follow suspicious links, carefully check the addresses of sites and do not enter your personal data on any resources other than those that you fully trust, - said Evgeny Voloshin, Strategy Director, BI.ZONE.

Links to fake sites were most often sent to users on WhatsApp.