Ceramic tile manufacturer Kerama Marazzi has switched from the platform of the American Anaplan to Russian software for sales planning

The company Kerama Marazzi completed the migration of the sales planning system from the West software Anaplan to the domestic platform. Optimacros The transition took a month and a half. This was reported ATOMS Consulting by the press service "" in October 2025.

The project was implemented by employees of the ATOMS Consulting consulting company with the participation of specialists from KIT LLC, an IT company of the Kerama Marazzi group. The created system becomes the central element of planning and provides a single base for decision-making by all participants in the sales and production chain.

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Фото: Freepik

Kerama Marazzi is among the leaders in the global ceramic manufacturing market. The company's assortment includes about 5 thousand product items. It includes ceramic tiles, porcelain tiles, mosaics, decorative elements, plumbing and wallpaper.

The purpose of the project was to transfer data to the Russian system for integrated planning, budgeting and business intelligence. Dmitry Yudin, head of the KIT LLC department, noted that migration made it possible to minimize the risks of software failure and ensure the continuity of the forecasting process due to a smooth transition to the new system.

The system architect of KIT LLC Andrei Tinyakov explained that the choice of the contractor was due to the reputation of ATOMS Consulting as a customer-oriented and professional team. The company confirmed its competence during the implementation of the joint pilot project, having completed the work efficiently and on time.

The model of segmentation of demand planning in the areas of ceramic tiles, porcelain stoneware and plumbing was transferred to the new system. It includes more than 20 thousand positions. The demand forecast and production plan are calculated for part of the goods, and the production plan and purchasing plan are calculated for others.

We built work on the project not in the usual paradigm, when there is a customer and there is a contractor, but on the principles of partnership. This approach made it possible not only to meet tight deadlines, but also to form a team on the customer's side that can further develop and maintain the system on its own, "said Maxim Seleznev, partner at ATOMS Consulting.