Informtechnika systematized the work of the sales department with the help of 1C:CRM

2025: Implementation of "1C:CRM"

The Informtechnika group of companies faced a systemic problem in the commercial block. Despite the use of "1C:ERP" to manage contracts, orders and shipments, processes in the early stages - from lead receipt to deal-making - remained poorly digitized and poorly controlled. Axioma-Soft announced this on January 19, 2026.

Work with incoming applications was carried out fragmentary: leads could be lost, and managers used disparate Excel tables to record. This led to the lack of a clear picture from the management on the sales funnel, which made forecasting and planning difficult. To solve the problem, a project was initiated to implement "1C: CRM," which was supposed to become a single system for accounting for all interactions with customers.

Axioma-Soft has proposed an integrated approach that includes a pre-design survey, process modeling and the implementation of 1C: CRM. At the stage of approval of plans, the project faced the risk of suspension due to the high operational load of key customer employees. Nevertheless, after additional analysis of the potential benefits, the management of Informtechnika confirmed the priority of the project and its implementation was continued.

In addition to the typical setting, the work included refinement of the system for accounting for customer objects, setting up sales and budgeting scenarios, as well as the development of a package of analytical reports for monitoring the plan-fact, analyzing overdue and unsuccessful transactions.

A particular technical difficulty was the integration of "1C:CRM" with the corporate PBX "Minik MX-1000," developed within the company. The specialists managed to implement two-way communication through WebSocket, which made it possible to automatically identify customers during calls, register all conversations and initiate calls directly from the 1C: CRM interface.

As a result of the implementation, the sales department received a centralized base of customer interactions, which accelerated the work of managers and reduced the time for adapting newcomers. Management received tools for transparent sales control and performance analysis based on objective data, and marketing received feedback on lead conversion.

{{quote 'author=said Roman Ustinov, Head of Sales at Informtechnika and Communications JSC. | The project with Axioma-Soft helped us combine all interactions with clients into a single system. Now all communications are recorded automatically, analytics has become more transparent and relevant. The guidance focuses on development rather than manual data collection. This makes the sales department clear, the business grows confidently,}}

The integration of "1C:CRM" and telephony systematized the communications of managers in a transparent sales process. Now the company sees where customers are, at what stage they are, and can accurately predict the outcome. "

As noted by Roman Ustinov, work on improving the system continues.