| Customers: Intersection, trading house
Contractors: CardsMobile (Purse, Beskontakt) Product: CardsMobile PurseProject date: 2017/12 - 2018/05
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On May 31, 2018 it became known that the CardsMobile company and retail chain stores Intersection signed the agreement on cooperation. In the nearest future users of smartphones with the Purse application will be able to be registered in one click in the loyalty program of retail chain stores Intersection and to get access to a personal account of the participant of the loyalty program and personal offers.
 | "We consider the Purse application as the additional channel of customer acquisition in the loyalty program of our network. We expect that thanks to this cooperation we will receive up to 15% of the new clients who issued virtual cards. All functionality, Club of Intersection, available to our participating buyers of the loyalty program, will be offered also for the clients who installed the Purse application on the smartphones. In particular, it is an opportunity to accumulate and write off points at purchase commission and also to get personal discounts, additional points and to participate in all actions of the loyalty program". Ekaterina Mikhaylova, chief of the department of the loyalty program of retail chain stores Intersection
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| | "Discount cards of grocery chains are included into the three of the most popular cards which users added to the Purse application. Therefore partnership with Perekrestok supermarket chain is very important for us and users of the application. We already have an experience of joint projects with network: in Purse electronic certificates on purchases in Perekrestok are implemented. From start of the project at the end of last year through Purse several tens of thousands of such certificates are sold. Now buyers of retail chain stores will have not just an opportunity to use a convenient service of the application, but also additional bonuses for profitable shopping. We are going to develop further our cooperation to make the virtual card of loyalty of Perekrestok in Purse it is even more useful to clients". Kirill Gorynya, CEO of CardsMobile
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