IBM helped Komsomolskaya Pravda to accelerate delivery of push-notifications in web applications and on mobile devices

2020: Acceleration of sending notifications

IBM Russia helped Komsomolskaya Pravda to accelerate delivery of push-notifications in web applications and on mobile devices. IBM reported about it on October 20, 2020.

In 2017 KP.Ru began to use a cloud service of IBM Push Notifications for sending news for mobile devices and to web applications. This service allows to personalize messages and to segment audience on subsets of users, for mailing separately or for all users. It also gives the chance to the companies to trace notifications on all way — from the moment of sending the notification before its acceptance on the device or in the browser.

Over time the popularity of service led to the high growth of number of subscriptions. By December, 2019 the base of subscribers increased to 800 thousand. The volume of monthly mailings of push-notifications of KP reached about 30 million.

IDES of KP it is necessary to send more than one million push-notifications within several minutes to reach higher level of conversion, than at competitors. However sharp increase in number of subscriptions provoked problems with the expected sending time.

IBM processed the user interface of the solution used by Kp.ru regarding device management and creation of status reports on messages. Besides, architectural improvements for acceleration of processing and delivery of messages and also data scrubbings about devices on which users unsubscribed or deleted mobile application were also added.

As a result of the solution IBM Push Notifications passed by IBM of redesign subscribers of Kp.ru began to receive notifications on interests much quicker that made them more relevant. Thanks to it the indicator of conversion of Kp.ru increased four times, and it will form a good basis for the further growth of a scope of audience and interaction with it.