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Project

LG Electronics has opened a cloud call center in the United States

Customers: LG Electronics

Seoul; Electrical and Microelectronics

Product: Genesys Cloud

Project date: 2021/01  - 2021/06

2021: Opening a cloud call center in the United States

On July 12, 2021, LG Electronics (LG) announced the opening cloudy Call Center in, USA which will significantly accelerate the process of digital transformation of the company and at the same time increase the quality and efficiency of customer service. Following LG North America , it plans to open cloud call centers in a dozen more, countries including,,,, and Australia, in Brazil Canada France Italy 2021 and Vietnam in its domestic market in early South Korea 2022.

The implementation of the cloud system will improve the quality of service to users and bring more positive results. The system allows LG support representatives to work together and efficiently in different locations, eliminating the need to be in the same room and reducing the likelihood of a quarantine situation. And with the introduction of the speech to text (STT) function, which quickly and accurately converts voice calls into written text, call center employees will be able to easily capture repeated difficulties and customer questions, thereby increasing the speed of processing requests.

In the case of a large number of calls, the cloud call center offers an alternative faster option to communicate with the company's service center - talking with a chat boot on the LG support website or on social network platforms. An accurate estimate of the waiting time will be available soon. The system runs on Amazon Connect or Genesys Cloud.

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The LG Cloud Support Center is actively updating and improving services, helping us ensure a high level of customer service, "commented Yoo Kyu-moon, executive director of the LG Electronics Customer Service Management Center. By providing different communication options with our support service, LG users will be able to get the necessary information and support in any convenient form.
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