Google Cloud deal for 6 years. Louis Vuitton moves IT infrastructure to cloud

In mid-June 2021, the French company LVMH entered into a deal with Google in order to use the AI solutions of the American company to provide customers with an individual approach when making purchases on the Internet. It is expected that Google's developments will also improve demand forecasting and inventory control, help better recommend targeted products to customers. Louis Vuitton will also move its IT infrastructure to the Google cloud.

The last 18 months have been transformational and made clear the need to use the data, "said Antonio Belloni, managing director of LVMH. Using the data will make interaction with the client "smoother."

The company said in a statement that artificial intelligence will increasingly affect every area of ​ ​ LVMH's activities, from product development to the supply chain and interaction between employees and customers.

Louis Vuitton moves IT infrastructure to Google cloud

A partnership with Google Cloud will help LVMH better understand the consumer, "said Thomas Kurian, chief executive officer of Google Cloud. - To truly benefit from the data, you must link it across all domains within your organization.

The contract, designed for 6 years, will also include training LVMH staff using Google Cloud, we are talking about such areas as merchandising, customer relations and omnichannel.

We want to help our managers understand data faster, use artificial intelligence and machine learning, "said LVMH IT Director Frank Le Moal. - Such programs will be available both virtually and physically. The number of employees working on issues related to the digital sphere at LVMH has grown significantly over the past five years - with a noticeable acceleration over the past two years.

Initially, the partnership will focus on 15 leading brands of the French company, after which the use of cloud Google solutions will be extended to the entire group.^[1]

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