"L Etoile" launched an advertising platform for sellers

2024: Launch of advertising platform for sellers

Laetual has launched an advertising platform for sellers on its online platform. The project was implemented in collaboration with Retail Rocket Group based on the Smart Placement Ads adtech solution. Now any seller of the Letoile marketplace will be able to independently manage the promotion of products for more than 50 million active buyers of beauty goods. Retail Rocket announced this on December 12, 2024.

This retail media platform "Letoile" is a self-service tool. In the advertising office, sellers can choose their own locations (placements) and advertising formats, configure various targets based on the database of marketplace visitors and track the performance indicators of placements in real time.

You can run the promotion in media and commercial advertising formats. Advertisers have access to placements on the website and in the mobile application: product shelves in product cards, categorical listings and a basket, banners on category pages. Advertising is based on ML technologies.

The peculiarity of this advertising tool is that to launch a campaign, brands do not need to manually register ads in the ORD. When campaigns are created, tokens are received, as well as reporting automatically.

Any brand that sells products on the Letoile marketplace can use the advertising tool. As of December 2024, 137 advertisers have already launched targeted advertising campaigns.