CRM system "KliK. Sales "helps KidBurg to develop a network of regional projects for children's and family leisure

On July 16, 2015, KliK Systems announced the implementation of CRM Click. Sales "at KidBurg.

Project objectives

At the end of 2015, KidBurg plans to open KidBurg projects in St. Petersburg and the nearest Moscow region.

KidBurg, 2014

The presence of several sites and brands, active business growth, taking into account the online orientation of customers, made the issue of introducing a CRM system relevant for the KidBurg business. The management of the company, considering the proposals of both domestic and foreign vendors, opted for the product "Click. Sales "from the developer of software systems of the company" KliK Systems. "

Project progress

Within the framework of the project, the specialists of KliK Systems have deployed a vertically integrated geographically distributed CRM system for the Windows environment, which helped the front office of KidBurg and the network of enterprises is located in a single information space. To book and pay for the company's services, a personal account has been created based on the cloud solution Web-ClickK, integrated with the project website.

"Implementation of a software product based on the platform" Bmicro. Klient-Communicator "allowed our company to make workflows transparent and user-friendly, reduce personnel costs and reduce the cost of servicing facilities operating in other cities. We have significantly increased the level of quality of the service provided for our customers by combining and automating functioning systems at all specialized sites, "said Dmitry Konovalov, Executive Director of KidBurg LLC.

Project Summary

As of July 17, 2015, the customer's projects use many solutions to manage the flow of visitors and ensure safe access to the territory of the complexes, automated processes for booking and buying services, implemented RFID positioning technologies (determining the location of objects in space) and all of them are combined into a structure managed by CRM "KliK. Sales. "

As part of the implementation, more than a hundred jobs were automated at the enterprises of KidBurg.

Project development

On August 18, 2015, the company "KliK Systems" announced integration CRM "KliK. Sales " with the and systems. "Superbilet" Robocassa

KidBurg, 2014

Integration CRM with the accounting system "Superbilet" helped automate the ticketing process, keep records and provide services to visitors to the project network. KidBurg Integration "KliK. Sales " with the payment service Robocassa helped to expand the sales channel KidBurg and provided platform customers with the opportunity to use the acquiring service.

"The sites of children's cities of professions, KidBurg interactive museum-theaters" Skazkin Dom "and the museum of entertaining science" LabyrinthUm "are popular. Traffic continues to grow from year to year, so it was extremely important for us to find a certain balance of the interval of visitors in the complexes. Thanks to the calendar of reserves CRM and the sale of tickets with a barcode, we were able to manage the traffic of visitors. The link "KliK. Sales " Robocassa with and AIS "Superbilet" made it possible to consolidate all financial information in a single window - CRM the system. We can keep statistics on ticket and service sales, both through cash desks located on the territory of the complexes and online. Integration KidBurg 1C with and automation of financial statements significantly saves working time for employees of the financial division, "said the Dmitry Konovalov executive director of the LLC. KidBurg

"This project is an important part of the implementation of KidBurg's business strategy. The implementation of the CRM system is designed to record, store and analyze information about the counterparties of KidBurg, commercial and financial information. "KliK. Sales "allowed:

• Create a single client database

• Consolidate data for management accounting

• ensure control over income and expenses;

• Ensure sales through the system

• provide reservation of tickets (visits);

• create a single information space based on the Bmicro software complex . Klient-Communicator, "providing the possibility of various analysis," said Denis Khudyakov, head of the IT implementations department at KliK Systems.

Project development

November 19, 2015. The company "KliK Systems" announced the launch of the city's second project of the children's city of professions "KidBurg," which continues to gain popularity not only among children, thanks to the unique edutainment format - "learning through entertainment," but also among the adult population.

KidBurg LLC, 2015

Each such project is developed taking into account the specifics of the launch site and is placed in a regional shopping center, providing parents with all the conditions for a comfortable rest. They can watch the children involved in the gameplay, or go shopping, to a restaurant or cinema, and be absolutely sure of the child's safety.

To ensure the continuous sale of its services and the active development of the franchise network, KidBurg uses modern IT technologies that allow automating key business processes. The tool for managing the new KidBurg facility, Peter-Rainbow, was a comprehensive CRM system based on the KliK platform, with the ability to replicate.

CRM "KliK. Sales "is a holistic system for managing sales, marketing and service, ensuring the organization of the Front Office of KidBurg LLC and combining geographically distributed branches of the company into a single information environment. The CRM solution allows you to:

• accumulate and analyze information about customers, their preferences and activity;
• segment the audience both by basic information (gender, age, geographical location) and by additional information;
• carry out automatic mass E-mail and sms-mailings on all contacts entered into the database, or on a specially formed list;
• organize holidays and other thematic events with the function of preliminary group booking, including online using the Web-KliK cloud service;
• reduce personnel costs and reduce the cost of maintenance of facilities;
• Make workflows transparent and convenient
• provide a high speed of service to visitors to the network of projects;
• manage the flow of visitors;
• automate control of visitors' passage through turnstiles;
• automate the process of selling tickets and services;
• expand the channel of ticket and service sales using the Web-KliK cloud service and the use of acquiring services;
• consolidate all data in the context of each payment;
• keep statistics on ticket and service sales, both through cash desks located on the territory of the complexes and online;
• Automate financial reporting to save time for employees in the financial division
• Use different tools for any type of analysis.

Thus, the use of the CRM system "KliK. Sales "at KidBurg allowed the company to get a flexible tool for strategic and operational management of the enterprise. The key results of the CRM project will be:

• increasing the traffic of the network of sites;
• increasing the visibility of the company's brands;
• increase the loyalty of existing customers and attract new ones;
• improving the efficiency of employees of sales, marketing and finance departments;
• increasing the company's profit growth.

The implementation of the CRM solution based on the scalable KliK platform opens up wide possibilities for further automation of KidBurg business processes and allows developing a regional network of sites through flexible system configuration and its further integration with other IT systems, services and telephony. As part of the replication of the CRM system "KliK. Sales, "40 users are connected to the unified database of KidBurg, representatives of the integrator company told TAdviser.