"Moscow Hilt brewery" completed implementation of technology of automation of sales pattern

On January 20, 2015 it became known of implementation in Moscow Hilt Brewery company of the automation system of sales pattern on the platform ST Mobile trade. With integrator in the project the System Technologies company^[1] worked^[1].

Moscow Hilt brewery, 2014

Project Progress

Selecting a system for automation of sales pattern, Efes Rus IT department in two months carried out seven test implementations on one platform.

Evgeny Matayev, the manager on development of the systems of sales of Efes Rus told of features and the first results of non-standard approach to tendering process:

• Both Efes, and SABMiller of RUS since 2008 used the CRM-Mobile system (Mobile sales application for SAP CRM). At the time of implementation it was one of the best solutions in the class. But later few years of SAP stopped investments into this direction of business, and we began problems with synchronization of data and speed of work of the software. As a result sales representatives had to wait long for completion of exchange of information and transfer of the order.

In the same time Microsoft announced the end of support of the Windows Mobile operating system at which mobile devices of our agents worked. The equipment on this platform began to disappear from counters, and we showed ingenuity miracles to think up replacement to the failed devices. Eventually, we had to order production of a considerable batch in Korea. The supplier perfectly understood that we are in a stalemate therefore the PDA which were something like a brick with the screen cost us about 800 dollars apiece. Meanwhile to speak about pecuniary benefits of implementation early. During a rollout we used only that functionality which we had on the old device. As envisioned, the sales representative should get used at first to a device and a new solution, friendly apprehend these changes and not worry that he will be dismissed if he incorrectly makes something. We added only a few new features: for example, receivables which earlier he saw only on paper, stocks at the distributor.

But it is possible to speak about some results already now. You see, time trade is our money. Earlier the device did not announce synchronization break, and reached to the point of absurdity: TP continuously looked at the screen, process of transfer of the order will not come to the end yet, and only then went to the following point. Now "field" agents get used that exchange happens in the automatic mode. Started process, and you go about the own business.

Notes