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Project

Mototelecom Call Center for Kirby company

Customers: Kirby

Consumer goods

Contractors: Mototelecom
Product: Mototelecom Call center

Project date: 2011/04

The Kirby company widely known as the supplier of the unique systems on care of the house, has representations in many countries of the world which main objective — - control of all stages of sales, from the first call of the marketing specialist before final agreement signature. For implementation of these tasks the Russian branch of the company needed to find the reliable solution which would allow to control all cycle of business processes of telemarketing, using modern tools for management of stages of sales. It had to integrate in one multi-layer system corporate call center, databases with information on buyers, employees and candidates for open vacancies and the system of autocall-down. Choosing a Solution After carrying out contrastive analysis of the systems presented at the market preference it was given to the software package Mototelecom® Call Center which is own development of Mototelecom company. This product allows to implement a unique management system for sales and also most fully answers the purposes and tasks, facing the company.


Within the project in Kirby company the contact center which performs the following functions was created: autocall-down and registration of its results, management of personal tasks of employees and also support of the different access levels to a system. As a collateral security of its work several separate databases for storage of contact information on distributors, buyers and applicants who were integrated with contact center were created. Besides, engineers of Mototelecom company installed the system of automatic formation of reports.

Implementation of the Mototelecom Call Center software product allowed to configure automatic call-down of potential buyers with purpose of individual and general projects. Connection with the manager happens only at the answer of the subscriber that considerably increases employee performance and reduces time expenditure. Results of call-down are fixed in a system that gives the chance to create various statistic reports about work of managers.

As the Kirby company distributes the products using the authorized distributors and continuously conducts set to this position, for department of recruiting the special database was created. It allowed to arrange the candidate list on open vacancies and to keep track of effectiveness of their work.

For effective management of all system and also control of work of employees it was created several user roles with the different access levels: head of the sales department, coordinator of sales department, sales manager, recruiter, etc. For the same purpose in a system there is an opportunity to create reports on the appointed parameters — to total indicators of results of work of department, average values for each employee and also comparative reports of indicators of employees.

According to company management of Kirby all carried-out works were performed qualitatively and in time. Thanks to implementation of the Mototelecom Call Center software product the company received the reliable tool for management of all cycle of telemarketing which considerably increased efficiency of telephone sales.