"The new Trading Systems" start loyalty program implementation

The supermarket chain of Bakhetle homemade food in the Siberian region managed by New Trading Systems holding starts the loyalty program of Manzana Loyalty on the basis of Microsoft Dynamics CRM the press service of holding reported on August 22, 2013.

Project Background

Creation of own loyalty program which will provide new approach to customer interaction will become an important stage of development by Bakhetle in Siberia. As the partner for loyalty program implementation the management of "NTS" selects Manzana Group company.

Not only implementation of the CRM system for program management of loyalty, but also technical support of the solution is necessary to the Manzana Group command. Specifics of the project in short terms of implementation.

"Our main objective – to be the best retail in the Siberian region which is most satisfying all needs of our buyers. Therefore we selected the best for us the solution for program management of loyalty. We carried out market research and we consider that the solution Manzana Loyalty on the Microsoft Dynamics CRM platform is a right choice. It will allow us to recognize really our clients", - Evgeny Nasolenko, the CEO of New Trading Systems holding noted.

"We are very glad to the beginning of our cooperation with New Trading Systems holding in such interesting project. New Trading Systems appreciate the customer base and are going to improve further quality of knowledge of the client and quality of work with it. At us in the company the wide experience of start of programs of loyalty in retail is accumulated. We use the ready, checked Manzana Loyalty system constructed on the most modern technologies. The Manzana Loyalty system will become the platform integrating data analysis, orchestrating different methods of communications and the managing director of the companies of encouragement of clients", - Oleg Palenov, the CEO of Manzana Group emphasized.